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Content Strategy Lead

Remote, US

About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. 

Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role

Bobbie is looking for a Content Strategist to join our creative team. You are a wrangler of rollouts, a keeper of campaign plans, and describe yourself as equal parts analytical and creative. You’re passionate about shaping messaging strategies that resonate across a range of platforms and connect with diverse audiences. You thrive on understanding the nuances of audience segmentation, channel-specific communication, and the magical dance between perfect timing, perfect channel, perfect content. We: Are a growing team of passionate creatives and marketers on a mission to shake the stigma that surrounds parents' feeding choices.

The ideal candidate understands the intersection of brand storytelling and marketing, knows their way around a Figma campaign board, and loves developing messaging strategies customized for different channels while maintaining Bobbie’s bold, authentic voice. You will work closely with a brand copy lead, video team, creative director, and growth teams to craft messaging frameworks that are insight-driven, engaging, and tailored for maximum impact.

What you will accomplish: 

  • Develop content strategies and rollout plans for all key initiatives, including product launches, seasonal campaigns, and brand partnerships
  • Be accountable to sharing actionable content learnings from one platform to another; i.e., apply a YouTube learning to an email learning and vice versa  
  • Work closely with video editors  to ensure the Bobbie video content library is maximized to its full potential across all channels
  • Partner with growth, creative, and marketing teams to optimize content + messaging for each platform (Meta, TikTok, YouTube, email, etc.)
  • Collaborate with design, copy, and video teams to ensure content messaging is seamlessly integrated into all proper channels

What we would like you to have: 

  • 7+ years of experience in content strategy, marketing messaging, or a related field (CPG, ecomm, or agency experience preferred)
  • Deep understanding of how content changes across channels and the importance of audience segmentation and timing
  • Experience working closely with growth teams and performance marketing to craft conversion-driven messaging strategies
  • Ability to translate consumer insights and data into impactful messaging frameworks that fuel engagement and retention

You’re inspired by our core values:

  • Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good
  • Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners
  • Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to
  • Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice

Compensation and Benefits:

Compensation 

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $150,000 - $175,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $135,000 - $159,000

Group C (Everywhere Else): $127,000 - $150,000

Benefits

  • Competitive stock options
  • 401k with employer match
  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • One year subscription to Bobbie or Baby's Only
  • $75 monthly internet stipend
  • Co-working space reimbursement

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

Bobbie Personnel Privacy Policy and Notice at Collection

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