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Paid Media Manager (Temp to Perm)

Remote, US

About Bobbie

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. 

Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

We are seeking an experienced Paid Media Manager to lead the planning, execution, and optimization of our paid media campaigns across Meta, Google, TikTok, and beyond. This role is ideal for a hands-on buyer who is equally strategic and tactical — someone who understands the unique demands of growing a DTC CPG brand, can drive measurable business outcomes, and has a strong POV on content and creative strategy.

What you will do: 

  • Plan, launch, and manage paid media campaigns across Meta (Facebook/Instagram), Google (Search/Shopping/YouTube), TikTok, CTV, and emerging channels.
  • Develop and execute media buying strategies to hit performance goals (ROAS, CAC, LTV, etc.).
  • Collaborate closely with the content and creative teams to align campaign messaging and visuals with audience insights and platform best practices.
  • Lead audience strategy, segmentation, and targeting efforts to optimize reach and efficiency.
  • Analyze and report on campaign performance, delivering actionable insights and data-driven recommendations to continuously improve results.
  • Stay up-to-date with industry trends, algorithm changes, platform updates, and emerging media opportunities.
  • Test and iterate creative, messaging, audiences, and bidding strategies to find scalable winners.
  • Manage media budgets across multiple channels, ensuring efficient allocation and pacing.
  • Build and maintain strong relationships with platform reps (Meta, TikTok, Google) to stay informed of betas and opportunities.

What we would like you to have: 

  • 3–5+ years of hands-on paid media experience in a DTC CPG environment (agency or brand side).
  • Proven track record directly buying and optimizing media on Meta, Google, and TikTok.
  • Deep understanding of content strategy and how creative impacts paid media performance.
  • Strong analytical skills with experience in campaign reporting, data interpretation, and making data-driven decisions.
  • Ability to think strategically but act tactically — you're comfortable both setting the plan and executing it.
  • Excellent project management and communication skills.
  • Experience with ad tech tools and platforms such as Google Analytics, attribution platforms (e.g., Triple Whale, Rockerbox), and marketing automation systems is a plus.
  • Passionate about consumer behavior, digital marketing trends, and brand storytelling.

You’re inspired by our core values:

  • Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good
  • Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners
  • Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to
  • Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice

Compensation and Benefits:

Compensation 

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

  • Group A (SF/Bay Area, Seattle, NYC): $145,000 - $150,000
  • Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $130,000 - $140,000
  • Group C (Everywhere Else): $110,000 - $125,000

Benefits

  • Competitive stock options
  • 401k with employer match
  • Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction 
  • US-based remote work model
  • Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
  • 16 paid company holidays, plus an end of year holiday shut down
  • 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
  • One year subscription to Bobbie or Baby's Only
  • $75 monthly internet stipend
  • Co-working space reimbursement

At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

Bobbie Personnel Privacy Policy and Notice at Collection

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