
Chief Financial Officer
About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.
Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.
The Role
We are looking for an exceptional Chief Financial Officer to join our executive team and drive the financial strategy of our rapidly scaling business. We are at an inflection point in our growth, and his role will be instrumental in supporting our growth across retail, DTC, and manufacturing channels while maintaining operational excellence and financial discipline. You are a strategic business partner who can navigate the complexities of owned manufacturing operations and help tell our compelling growth story to investors and stakeholders. You’ve helped build brands and know what it means to lead through step-level change moments.
What you’ll own:
Financial Strategy That Drives Growth
- Work hand-in-hand with our CEO and cross-functional teams to build financial plans that fuel our growth ambitions
- Maintain healthy, fully-loaded contribution margins as the business scales across retail, DTC, and manufacturing channels
- Deliver financial reporting and forecasting that gives everyone the insights they need to make smart decisions
- Build budgets that balance big growth bets (new manufacturing capacity, clinical trials, channel expansion) with the discipline to optimize costs
- Manage our cash flow so we always have the runway to fund our next chapter
Capital Strategy & Allocation
- Lead capital raising initiatives through debt, equity, or other instruments to fund expansion, acquisitions, and new product development
- Analyze different financing options and determine the optimal capital structure to support growth objectives
- Evaluate and execute strategic acquisitions that align with the company's growth strategy
- Develop and maintain relationships with investors, lenders, and financial partners
- Act as the executive lead on financial transactions and capital events, including investor storytelling, board updates, and partnership with investment bankers
Financial Planning That Powers Decisions
- Create and manage sophisticated financial models for short and long-term business planning, including forecasting sales, expenses, and cash flow
- Conduct financial modeling, forecasting, and scenario planning to stress-test growth assumptions and identify risks and opportunities
- Provide robust data-driven insights to inform strategic decisions around growth initiatives
- Establish KPIs and metrics that drive accountability across the organization
Executive Partnership & Strategic Leadership
- Be a trusted strategic partner to our CEO, executive team, and Board
- Communicate the company's growth story effectively to investors, analysts, and the market
- Collaborate closely with cross-functional leaders to align financial strategy with overall business objectives
- Participate in strategic planning and business development initiatives
- Lead beyond the Finance function, flexing into operational and organization areas as needed to help the business scale smartly
- Bring strong change management leadership, with experience navigating rapid scale or business transformation
Build a World-Class Finance Team
- Build and lead a finance team that's as passionate about our mission as they are about the numbers
- Create a culture where people own their work, keep learning, and innovate on how we do finance
- Put in place the systems, processes, and controls that let us scale without breaking
Manufacturing & Supply Chain Finance
- Understand and optimize the financial dynamics of owned manufacturing, including COGS, overhead allocation, and cost-saving opportunities
- Manage inventory, working capital, and operational efficiency within manufacturing operations
- Establish comprehensive risk management strategies to identify, monitor, and mitigate financial, operational, and compliance risks
- Drive cost optimization initiatives across the supply chain
What we’re looking for:
- Strong experience at the enterprise level in growth-stage environments
- Track record of active Board involvement and partnership with investment bankers and external stakeholders
- Ability to operate in ambiguity and take on cross-functional responsibilities outside of traditional Finance scope
- Combination of large-company training and growth stage consumer brands
- MBA, CPA, or equivalent advanced degree in Finance, Accounting, or related field
- 20+ years of progressive finance leadership experience, with at least 5 years in a CFO or senior finance executive role
- Proven track record in scaling consumer products businesses, preferably with manufacturing operations
- Demonstrated experience raising capital (debt and equity) and managing investor relations
- Experience building and leading high-performing finance teams in growth environments
- Proficiency with advanced financial planning tools, ERP systems, and business intelligence platforms
- Exceptional written and verbal communication skills with ability to present to boards and investors
Nice to Have:
- Deep understanding of manufacturing cost accounting, inventory management, and supply chain finance
- Knowledge of FDA regulations or other relevant regulatory frameworks
- Experience with public company financial reporting and compliance
- Specific experience in baby/infant products, nutrition, or related consumer health categories
You’re inspired by our core values:
- Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
- Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
- Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
- Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.
Benefits:
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
- 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
- One year subscription to Bobbie or Baby's Only
- $75 monthly internet stipend
- Co-working space reimbursement
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
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