Senior Marketing Analyst

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. 

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

As the Sr. Marketing Analyst, you will support the Marketing organization by providing insights and recommendations to improve campaign performance, drive revenue growth, and enhance customer engagement.

Strong candidates will have experience in B2B SaaS marketing and a deep understanding of the role that Marketing plays in accelerating a company’s growth. You are right for this role if you have excellent relationship-building skills, love to problem-solve with Marketers (we’re a fun group!), and have excellent analytical, communication, and data visualization skills. The right person for this role thrives in a fast-paced and team-focused environment. This role reports to the VP of Finance and Strategy and directly supports the priorities set by the Chief Marketing Officer, along with the Marketing Leadership Team.

What you'll do here:

• Analyze the Marketing funnel pre-sale and post-sale to discover insights and provide actionable recommendations that will help improve the performance of Marketing programs, including Customer Lifecycle initiatives for adoption and expansion 
• Develop dashboards and visualization tools to monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and channel reporting
• Analyze performance across all Marketing channels on a recurring basis (weekly, monthly, and quarterly)
• Lead web reporting analytics (GA4) to help strategize how to increase overall web traffic, improve site experience, convert viewers into engaged visitors, and generate more leads
• Analyze the customer journey and funnel performance to recommend a multi-touch attribution model that deepens our understanding of different sales and marketing touchpoints and how to best optimize our GTM approach
• Analyze the buyer’s journey to identify the most effective channels and touchpoints that will accelerate prospects in the pipeline
• Work with Marketing leadership daily to understand core questions and provide insights 
• Work with Finance on monthly and quarterly budget development  and  partner with CMO and Marketing Leadership Team to track and allocate marketing investments to optimize channel mix and achieve business goals

What you'll need to thrive:

• 5+ years experience in marketing analytics, statistics, or data science with a solid understanding of the GTM motion
• Experience in industry-best marketing analytical approaches and methodologies including Multi-Touch Attribution, Marketing Mix Modeling, A/B, Multivariate, and Lift Tests
• Experience with Sigma Computing or similar data visualization tools
• Experience with web analytics tools such as Google Analytics
• Strong data storytelling and visualization skills
• Deeply collaborative, curious, and entrepreneurial with the ability to synthesize analytical results, provide business input, and share results with stakeholders to drive actions and measurable outcomes
• Familiar with Salesforce and Marketo

How we'll take care of you:

Your total budgeted cash compensation for this role is between $105,490 and $150,700 USD, depending on your current skills, experience, training, and overall market demands. This range is subject to change, and there is always room for growth and advancement.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. 

• ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. 

• 🏝 Take a break whenever you need with our flexible vacation day policy. 

• 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. 

• 💚 Family planning resources and specialized support programs. 

• 🔮 Equity: get ahead on the ground floor and grow with Boulevard. 

• 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.