Back to jobs

Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization

Remote - USA

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. 

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

About the role

Boulevard is entering its next chapter. We're expanding our focus to include more sophisticated, multi-location operators across medspa, salon, and spa — businesses with higher expectations for scale, reporting, and operational control, and with buying committees that demand real proof of platform maturity. This is a significant growth opportunity for Boulevard, and we're building the product marketing function to win it.

Come do the best work of your life at Boulevard

Boulevard has established a strong market position with small and mid-sized operators across medspa, salon, and spa. We're expanding our focus to include enterprise, multi-location operators with different buying processes and buying committees.

This represents a significant growth opportunity, and you'll be the product marketer who shapes how Boulevard wins in this segment. You'll be deeply embedded in the commercial strategy for upmarket buyers, from positioning and narrative through sales enablement, deal support, and product influence. You'll be the internal expert in this segment: the person product, sales, marketing, and executive teams rely on to understand what these buyers care about, how they evaluate, and what it takes to close them.

This role also owns one of our biggest commercial opportunities: how we price and package Boulevard across every segment we serve, from SMB to enterprise. The two mandates are tightly connected. The way we package for upmarket informs how we tier across the rest of the business, and the work compounds.

Success in this role means measurable progress on two fronts: sales teams consistently use your messaging and assets to win larger deals, and Boulevard has a defensible pricing and packaging architecture that captures more value as our customers grow. 

This role demands both strategic vision and hands-on execution. You'll develop positioning frameworks, build sales decks for strategic deals, and pressure-test new pricing tiers.

What you'll do

Define and own the upmarket segment

  • Sharpen Boulevard's upmarket ICP across our core verticals
  • Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers
  • Develop clear POV on segment priorities: what they care about and what they need from a platform like Boulevard

Build the upmarket narrative

  • Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators, articulating how our full platform delivers cohesive value for scaled businesses
  • Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria

Partner deeply with GTM and deliver tools that drive deals

  • Equip sales with segment-specific tools, presentations, messaging and collateral that move upmarket prospects from awareness through conversion
  • Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback
  • Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently. Partner with enablement teams to bring it to frontline teams

Architect pricing and packaging across every segment

  • Working hand-in-hand with the Finance and Strategy teams, you’ll co-own Boulevard's pricing and packaging strategy across SMB, mid-market, and enterprise. 
  • Translate market intelligence, competitive analysis, and customer value data into clear recommendations on tiering, value metrics, and price points that capture more value as our customers grow
  • Partner with Finance, Product, Growth and Sales to design, test, and roll out pricing and packaging changes, with the discipline to measure impact and iterate

Influence product strategy for upmarket buyers

  • Work closely with GTM teams to capture and prioritize scattered product requirements from upmarket prospects, consolidating insights to build a clear view of capabilities needed to win this segment
  • Bring structured market and buyer insights into R&D roadmapping discussions, advocating for the capabilities that matter most to this segment
  • Ensure new features are sequenced, framed, and released in a way that reinforces the platform story

What success looks like

  • Sales consistently uses and trusts the upmarket narrative and enablement assets
  • Measurable improvement in pipeline conversion, win rate, and deal quality within the segment
  • Product decisions increasingly reflect upmarket priorities without compromising platform coherence
  • Boulevard is positioned in the market as a credible, premium platform for scaled operators
  • Boulevard has a clear, defensible pricing and packaging architecture and a repeatable operating model behind it, capturing more value as customers grow and as we move upmarket

What you bring

  • 5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS
  • A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging
  • Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling
  • Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points, that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers
  • Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack
  • Direct experience leading pricing and packaging in a SaaS context, including building or evolving tiers, pricing models, and value metrics. You bring both the analytical rigor to defend a recommendation with data and the commercial judgment to know when the data isn't enough
  • Demonstrated ability to influence product direction through structured market insight, not just advocacy
  • Confident, precise communication skills and the ability to tell a really clear story
  • Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon
  • You thrive in situations where there’s no playbook. You’re comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers. 

Bonus points

  • Experience in franchise or multi-location business models
  • Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
  • Previous PMM experience at companies that successfully moved and/or served enterprise customers
  • Hands-on experience with enterprise sales tools and methodologies

How we'll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. 

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. 

  • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. 

  • 🏝 Take a break whenever you need with our flexible vacation day policy. 

  • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. 

  • 💚 Family planning resources and specialized support programs. 

  • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. 

  • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

 

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Boulevard’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.