New

Director, SMB Campaigns Marketing

Redwood City, CA, United States, San Francisco, CA, United States, United States

WHAT IS BOX?

Box is the market leader for Cloud Content Management. Our mission is to power how the world works together. Box is partnering with enterprise organizations to accelerate their digital transformation by creating a single platform for secure content management, collaboration and workflow. We have an amazing opportunity to further establish ourselves as leaders in the space, and we need strong advocates to help us achieve that goal. 

By joining Box, you will have the unique opportunity to help capture a majority of this developing market and define what content management looks like for the digital enterprise. Today, Box powers 100,000+ businesses, including many top Fortune 500 companies who trust our secure collaboration platform to manage the entire content lifecycle.

 

WHY BOX NEEDS YOU

The Director, SMB Campaign Marketing is responsible for architecting integrated campaigns that can scale and drive revenue growth. The ideal candidate has proven experience of leading campaigns and optimizing ROI across a broad range of digital and offline marketing channels – including paid media, email, in-app, and third-party associations. This brand-new role at Box will be responsible for executing campaigns that drive our engagement with customers across target lines of business and industries and will collaborate with cross-functional teams (sales, customer success and marketing) to define campaign requirements based on customer needs. Being a self-starter, you will drive execution, test, and finally optimize based on tracked results.

 

WHAT YOU'LL DO

  • Develop and oversee campaign strategies (targeting small businesses) aligned to Box business objectives, including pipeline and Annual Recurring Revenue (ARR) goals.
  • Identify and measure key programs, milestones, and resources.
  • Develop and execute strategic marketing programs across various digital channels, including inbound marketing, content marketing, lead nurturing, and advertising.
  • Work with events team to evaluate current events strategy and how to modify for an SMB audience.
  • Pilot and test new initiatives with actionable results while fostering growth from ongoing activities.
  • Manage project timelines and oversee the creation of deliverables and assets across Product Marketing, Brand, and Web teams.
  • Define target audience and prioritize database segmentation.
  • Request and oversee program builds from the Marketing Operations team.
  • Review design and copy drafts with meticulous attention to detail.
  • Continuously monitor and optimize campaigns based on data-driven findings.
  • Maintain and monitor the internal budget tracker to ensure campaigns remain within budget.
  • Collaborate cross-functionally to optimize, streamline, and update existing processes and templates, as well as create new documentation and resources to enhance team efficiency

 

WHO YOU ARE

Box Executives are a cohort of engaged and passionate leaders who are customer-centric and embody innovation and growth mindsets. As a leader in this role:

  • Passionate about small businesses – with a deep understanding of their needs – and are able to effectively communicate through the right channels how our solutions meet their content management needs.
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced, dynamic team environment.
  • Highly organized with excellent attention to detail.
  • Strong cross-functional collaboration skills.
  • Proven experience in data collection, analysis, and presentation.
  • Skilled in suing automation tools to boost campaign performance and refine audience targeting, with a strong desire to learn about new technologies.
  • Exceptional written and verbal communication skills.
  • Commercial / SMB marketing experience.
  • Enterprise software and/or SaaS experience.
  • Deep analytical skill set to identify insights and optimized execution of campaigns/programs.
  • 8+ years of high-tech B2B marketing experience, cloud marketing a plus.
  • Knowledge of Salesforce, Marketo, and Tableau a plus.
Box is committed to fair and equitable compensation practices. Actual base salary (or OTE if commissionable role) is dependent upon factors such as: knowledge, skill level, experience, and work location. This role is also eligible for equity and benefits. For more information on benefits, check out our healthcare benefits and additional Box Benefits + Perks.
 
In accordance with OFCCP compliance, here is the Pay Transparency Provision. 

United States Pay Range

$181,000 - $226,500 USD

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