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Marketing Manager

CHARLOTTE, NC, 28203

At Bozzuto, every member of our organization shares an unyielding desire to promote goodness for those around them. We do this every day as we design, build, manage and maintain one-of-a-kind residences, as well as through a range of support and consulting services. Building community within our organization enables us to build better communities for all.

Everyone at Bozzuto is focused on delivering exceptional experiences to all of our stakeholders, including our own associates. Our work inspires us to be our best in each of our roles, fostering a spirit of community within a welcoming and inclusive workplace. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we are inspired and empowered to reach higher, achieve our fullest professional and personal potential and be truly extraordinary.

 

Primary Responsibilities:

We are seeking a dynamic and strategic Marketing Manager to lead and drive the marketing initiatives for our expanding portfolio of communities in North Carolina and Tennessee.  You’ll bring your passion for marketing, apartment living, and in-depth knowledge of local markets to the table every day.  With a keen understanding of customer behavior, you’re dedicated to crafting exceptional experiences that delight both residents and prospects alike. 

As Marketing Manager, your primary responsibilities include:

  • Develop and execute impactful marketing plans that drive lead generation and contribute to the creation of extraordinary experiences to support customer acquisition and retention goals.
  • Actively monitor the lead generation performance for each property, ensuring efforts stay within budget while upholding Bozzuto’s high standards of quality and excellence.
  • Collaborate with operations teams to implement marketing strategies that position the community as a sought-after destination for people seeking engaging and enriching living experiences.
  • Produce and deliver comprehensive, timely marketing performance reports to external and internal stakeholders that clearly communicate program effectiveness, performance benchmarks, and opportunities.
  • Leverage deep market knowledge to differentiate the community and Bozzuto from competitors, ensuring both lead generation and customer experiences set us apart in the marketplace.
  • Guide the agency selection process and provide creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that distinguish each property from competitors.
  • Ensure brand consistency by overseeing the creation and upkeep of brand standards across all marketing channels, ensuring consistency of messaging, design and tone across all property websites, social media, advertising and all other marketing materials.
  • Analyze data to effectively understand performance and use findings to drive optimization, identify emerging trends and adjust strategies to improve results. Evaluate return on marketing investment (ROMI) to ensure marketing spend is both effective and efficient.
  • Support the development and activation of Bozzuto-wide global initiatives, contributing to the growth and success of the broader organization.

What You Bring to Us:

  • Previous marketing experience in the multifamily real estate industry in the North Carolina and Tennessee markets preferred. Ability to manage working remotely while being able to travel within the markets. Minimum of 5 years’ experience.
  • Previous experience with a working understanding of: paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites.
  • Excellent communication skills, with a strong ability to articulate ideas both in writing and through presentations.
  • Expertise in launching marketing plans and advertising campaigns.
  • Expertise in managing marketing planning and activation from start to finish.
  • Proven success in managing multiple projects with tight deadlines.
  • Creative problem-solving skills and critical thinking skills.
  • Time management, organization and attention to detail
  • Eager to contribute to a large, collaborative team while also thriving as a self-sufficient, proactive individual
  • Experience with Adobe Creative Suite, Canva or other creative programs is a plus

Salary Range

$95,000 - $110,000 USD

When you join Bozzuto, you're not just accepting a job; you are becoming part of a community that cares about your overall well-being and professional growth. We recognize that our team members are the core of our business, and we are committed to taking care of them so they can deliver outstanding experiences to our residents. In addition to an award-winning culture, our benefits take into consideration everything from career development, retirement, family matters and health and wellness.
 
Working on our team and in this position, you can expect:
  • Competitive compensation. 
  • Health & wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.
  • Paid leave. We provide 20 days of paid time off plus holidays.
  • Retirement planning. We offer a 401k program with a company match.
  • Tuition reimbursement. Plus, many other programs to support career development and growth.

The specific benefits outlined above apply to full-time employees at Bozzuto. Benefits for part-time employees and interns will be discussed during the interview process. Contract positions are not eligible for benefits.

Bozzuto is proudly an Equal Opportunity Employer.

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Acknowledgement for Employment Application *

We appreciate your interest in a career with Bozzuto.  By completing the application process for consideration of employment, you agree to the terms and conditions of Bozzuto’s Agreement to Arbitration, available to view at Agreement to Arbitrate and FAQs.

You understand that, where permissible under applicable federal, state, or local law, you may be subject to a pre-employment background check after receiving a conditional offer of employment to investigate your criminal background, driving record, credit history, and/or other matters related to your suitability for employment.  You understand that a separate disclosure and consent form will be provided to you prior to any background check.  You understand that employment with Bozzuto is contingent on your providing sufficient documentation necessary to establish your identity and eligibility to work in the United States.  You understand and agree that, if hired, your employment with Bozzuto will be at will, which means employment is for an indefinite period of time and may be terminated by yourself or Bozzuto at any time, with or without cause, and with or without notice.  You certify that all of the above information is true and complete and you understand that any falsification or omission of information made by you may disqualify you from further consideration for employment or, if hired, may result in your termination at any time during the period of your employment, regardless of the amount of time that has passed.

Note: An offer of employment is conditioned upon complying with Bozzuto’s requirements including, but not limited to, signing a separate disclosure and consent form prior to any background check.  

Bozzuto’s Privacy Policy applies to employees, contract employees (“contractors”) and employee applicants.  Click the hyperlink to view the Bozzuto Privacy Policy.

 

Arizona Applicants Only: Smoking is prohibited in all places of employment within the State of Arizona.

California Applicants Only: Bozzuto will consider qualified applicants with a criminal history under the California Fair Chance Act.  You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you.  After making a conditional offer and running a background check, if Bozzuto is concerned about a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.  For more on the Fair Chance Act, visit the California Civil Rights department’s Fair Chance Act website, available at https://calcivilrights.ca.gov/fair-chance-act/.

Maryland Applicants Only:  UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT, OR CONTINUED EMPLOYMENT, THAT AN INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAPH EXAMINATION OR SIMILA RTEST.  AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100.

Massachusetts Applicants Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.  An employer who violates this law shall be subject to criminal penalties and civil liability.  Under Massachusetts law, an employer is prohibited from making written, preemployment inquiries of an applicant about criminal history.  MASSACHUSETTS APPLICANTS SHOULD NOT RESPOND TO ANY OF THE QUESTIONS SEEKING CRIMINAL RECORD INFORMATION.  Applicants may include in experience history any verified work performed on a volunteer basis.

Minnesota Applicants Only: DO NOT FILL IN ANY INFORMATION ABOUT CRIMINAL HISTORY.

Rhode Island Applicants Only: Bozzuto is subject to the Rhode Island Workers’ Compensation Act (R.I. Gen. Laws §§ 28-29-1 to 28-38-25).

BY CHECKING THIS BOX, I AFFIRM THAT I HAVE READ, UNDERSTAND, AND AGREE WITH THE ABOVE STATEMENTS.  I FURTHER AGREE THAT MY ELECTRONIC SIGNATURE WITH RESPECT TO THE ABOVE STATEMENTS IS INTENDED TO AUTHENTICATE THIS WRITING AND TO HAVE THE SAME FORCE AND EFFECT AS A MANUAL SIGNATURE.  I AGREE THAT I MAY ELECTRONICALLY SIGN THIS FORM BY CHECKING THIS BOX.

Privacy Notice *

Bozzuto’s Privacy Policy applies to employees, contract employees (“contractors”) and employee applicants. Click the hyperlink to view the Bozzuto Privacy Policy. 

BY CHECKING THIS BOX, I AFFIRM THAT I HAVE READ, UNDERSTAND, AND AGREE WITH THE ABOVE STATEMENTS.  I FURTHER AGREE THAT MY ELECTRONIC SIGNATURE WITH RESPECT TO THE ABOVE STATEMENTS IS INTENDED TO AUTHENTICATE THIS WRITING AND TO HAVE THE SAME FORCE AND EFFECT AS A MANUAL SIGNATURE.  I AGREE THAT I MAY ELECTRONICALLY SIGN THIS FORM BY CHECKING THIS BOX.


Optional Demographic Questions

We invite candidates to optionally share their demographic background. Bozzuto is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Bozzuto does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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