Marketing Manager
At Bozzuto, every member of our organization shares an unyielding desire to promote goodness for those around them. We do this every day as we design, build, manage, and maintain one-of-a-kind residences, as well as through an array of support and consulting services. Building community within our organization enables us to build better communities for all.
Everyone at Bozzuto is focused on delivering expectational experiences to all of our stakeholders, including our own associates. Our work inspires us to be our best in each of our roles, living out a spirit of community within a welcoming and inclusive workplace. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we’re inspired and empowered to reach higher, achieving our fullest professional and personal potential, and be truly extraordinary.
At Bozzuto, it’s all about experience. Whether it’s the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we’ve been creating inspiring, engaging and vibrant communities for three decades.
Why do we do it? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.
Responsibilities:
We are seeking a dynamic and strategic Marketing Manager to lead and drive the marketing initiatives for our expanding portfolio of communities in North Carolina and Tennessee. You’ll bring your passion for marketing, apartment living, and in-depth knowledge of local markets to the table every day. With a keen understanding of customer behavior, you’re dedicated to crafting exceptional experiences that delight both residents and prospects alike.
As Marketing Manager, your primary responsibilities include:
- Develop and execute impactful marketing plans that drive lead generation and contribute to the creation of extraordinary experiences to support customer acquisition and retention goals.
- Actively monitor the lead generation performance for each property, ensuring efforts stay within budget while upholding Bozzuto’s high standards of quality and excellence.
- Collaborate with operations teams to implement marketing strategies that position the community as a sought-after destination for people seeking engaging and enriching living experiences.
- Produce and deliver comprehensive, timely marketing performance reports to external and internal stakeholders that clearly communicate program effectiveness, performance benchmarks, and opportunities.
- Leverage deep market knowledge to differentiate the community and Bozzuto from competitors, ensuring both lead generation and customer experiences set us apart in the marketplace.
- Guide the agency selection process and provide creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that distinguish each property from competitors.
- Ensure brand consistency by overseeing the creation and upkeep of brand standards across all marketing channels, ensuring consistency of messaging, design and tone across all property websites, social media, advertising and all other marketing materials.
- Analyze data to effectively understand performance and use findings to drive optimization, identify emerging trends and adjust strategies to improve results. Evaluate return on marketing investment (ROMI) to ensure marketing spend is both effective and efficient.
- Support the development and activation of Bozzuto-wide global initiatives, contributing to the growth and success of the broader organization.
What You Bring to Us:
- Previous marketing experience in the multifamily real estate industry in the North Carolina and Tennessee markets preferred. Ability to manage working remotely while being able to travel within the markets. Minimum of 5 years’ experience.
- Previous experience with a working understanding of: paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites.
- Excellent communication skills, with a strong ability to articulate ideas both in writing and through presentations.
- Expertise in launching marketing plans and advertising campaigns.
- Expertise in managing marketing planning and activation from start to finish.
- Proven success in managing multiple projects with tight deadlines.
- Creative problem-solving skills and critical thinking skills.
- Time management, organization and attention to detail
- Eager to contribute to a large, collaborative team while also thriving as a self-sufficient, proactive individual
- Experience with Adobe Creative Suite, Canva or other creative programs is a plus
Salary Range
$95,000 - $110,000 USD
- Competitive compensation.
- Health & wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.
- Paid leave. We provide 20 days of paid time off plus holidays.
- Retirement planning. We offer a 401k program with a company match.
- Tuition reimbursement. Plus, many other programs to support career development and growth.
The specific benefits outlined above apply to full-time employees at Bozzuto. Benefits for part-time employees and interns will be discussed during the interview process. Contract positions are not eligible for benefits.
Bozzuto is proudly an Equal Opportunity Employer.
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