Back to jobs

Marketing Data Analyst

Virtual First

Marketing Data Analyst

Reports to: Director, Analytics
Years Experience: 2+ years
Department: Data Solutions & Analytics
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

BPD is looking for a Marketing Data Analyst to join our growing Data Solutions & Analytics team. This role will be responsible for performing a variety of analyses supporting discovery, campaign planning, and measuring the impact of our initiatives and programs against set goals, with the core responsibilities focusing on media performance and analysis. The successful candidate collaborates across teams to identify analytics approaches, sources and analyzes data, designs solutions, and delivers analysis and insights to internal teams and external clients. The work includes analyzing performance data, identifying actionable insights and trends, and then collaborating with internal teams to implement research-backed decisions in the marketing process. 

While marketing measurement planning and reporting are the primary focus, this position will participate in various other analytic projects as needed. These would include consolidation and analysis of client market, patient, and consumer data leveraging a combination of licensed data platforms and BPD proprietary tools. The Marketing Data Analyst will be capable of collating, wrangling, merging, and analyzing data from a wide range of sources to provide strategic insights.

The Responsibilities:

Includes, but not limited to the following:

  • Ensures the proper collection of performance data across a variety of channels to measure the impact of our media and advertising programs against objectives.

  • Develops campaign measurement plans and their associated KPIs, metrics, and measurement approaches across agency clients.

  • Builds and uses dashboards to enable rapid deployment and updates for internal team and client interactions.

  • Finds the “story” in the data and communicates insights with strategists and media team for campaign optimization and execution.

  • Evaluates customers’ online behavior and provides insights and recommendations for further enhancements to marketing campaigns.

  • Extracts, manages hygiene, and analyzes data sets from multiple sources/platforms such as:

    • Media performance
    • Client databases (CRM, Google Analytics, Financial, patient health data, etc.).
    • Licensed syndicated data.
    • Research and survey tools.
    • Public data sets.
    • Email platforms.
    • Social media sites.
    • Social listening tools.

  • Creates and delivers presentations to provide market and consumer insights to both internal and external audiences.

  • Works to streamline, evolve and improve the effectiveness of our agency’s approach to measurement.

  • Builds a good rapport with the media, creative, and account management departments.

  • Follows trends in healthcare and advertising and applies learnings.

The Essentials:

Insert the non-negotiable skills & experience needed.

  • Bachelor’s degree in marketing, statistics, or a quantitative discipline. 

  • 2+ years of work experience in digital media or marketing analytics (or academic equivalent).

  • 2+ years experience with at least 1 BI tool (Sisense, Tableau, Google Data Studio, Datorama, Looker, Power BI, or other).

  • Experience building and automating management level reporting.

  • Familiarity with website tagging and tracking using GTM, Google Analytics, or Adobe Analytics.

  • Experience with web analytics, web optimization, or data management platforms.

  • Excellent analytical skills and a high degree of business acumen.

  • Outstanding verbal and written communication abilities, combined with exceptional presentation skills.

  • Proven ability in handling concurrent projects with attention to detail and accuracy.

  • Expertise in interpreting large amounts of data from various sources to analyze performance.

  • Very high attention to detail and ability to synthesize large amounts of data into actionable information.

  • Curious and interested in solving multi-dimensional problems.

  • Ability to contribute individually and participate in cross-functional teams with a positive attitude.

  • Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients.

  • Motivated by the role we play in helping healthcare organizations improve the lives of people they serve.

The Vision:

BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.

At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of one-ness that:

  1. Celebrates our diversity;
  2. Unites us in Purpose; and
  3. Leads to the creation of inclusive work that contributes to health equity for all.
We lean into the honest conversations that teach us to recognize that the pursuit of diversity, equity and inclusion is never done and that it is essential to igniting greatness inside our walls and across the healthcare landscape. So we commit to this endeavor not only because it is right and just, but because it is the foundation of brilliant, resonant work for our clients.
 

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...

Lets connect! Share your LinkedIn profile so we can connect with you.

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in BPD’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.