Senior Account Executive, Communications (Payor/Provider)

Reports to: Account Director, Payor/Provider
Years Experience: 2-4 years
Department: Communications
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

A successful SAE is a self-starter with a solid skillset in communications strategy development and execution, and who possesses a hands-on approach to show up every day and deliver innovative, research-based, tactical programming for our hospital and health system clients. This professional will be a strategic thinker capable of level-headed client counsel in regard to sensitive issues, an exceptional writer who understands multi-channel communications, and is adept at juggling multiple engagements and deadlines. This SAE will be proactive in recommendations to not only the account team, but the client at the appropriate times. They will also understand the role of corporate communications and how it is used to influence and activate target audiences for organizational benefit. While not required knowledge on day one, this candidate will focus on the impact of health insurance payor and health system or provider dynamics, including managed care (value-based care, population health, care management, reimbursement rates, etc.) within the overall healthcare landscape. This SAE has demonstrated experience in the development and execution of strategic communication programs, particularly in the context of integrated marketing campaigns, working closely with in-house and/or agency partners. 

The Responsibilities:

Includes, but not limited to the following:

• Ownership of client relationships, earning the reputation of a trusted project lead to senior and executive level client contacts through leadership and execution of our payor/provider work.
• Lead and execute on all aspects of payor/provider work, such as completing research, drafting materials, campaign plans, and proactively assessing engagement next steps.
• Measure and report performance on campaigns; regularly monitor and create performance reports for payor/provider engagements for updates to the account team and client.
• Form a strong client relationship, earning the reputation of a trusted project lead.
• Execute on research initiatives through interviews and survey instruments.
• Monitor client business objectives, healthcare media, as well as payor/provider management channels (Becker’s, Modern Healthcare, etc.) daily for the latest trends and case studies. Be able to share top-level findings with the team or client. 
• Research and build stakeholder databases from scratch (broker, influencers, etc.) 
• Provide strategic communications counsel to clients on the payor/provider dynamics and managed care within the current healthcare landscape. 
• Take highly nuanced information and craft compelling and relatable written narratives tailored for specific target audiences (brokers, providers, boards, etc.). 
• Pitch or sell ideas and concepts to others that have been identified as organic growth or extended engagement opportunities for Revive that are in-line with clients’ business goals, the overall engagement, and communication strategy. 
• Coach and mentor junior team members by being a sounding board when they have questions; collaborate with team members

The Essentials:

Insert the non-negotiable skills & experience needed.

• Must exhibit a demonstrated track record of developing and executing successful communication or outreach programs. 
• Demonstrated ability to build relationships quickly both internally and externally. 
•  Help ensure all deadlines are met for the team and client by following a predetermined timeline for the engagement. 
• Vendor management or account management experience preferred. 
• Payor network or communications department, Agency, or Healthcare Provider in-house communications experience preferred: 
• o Health care industry knowledge of concepts related to managed care, hospital systems, provider group organizations, and Payor/Provider relationships. 
• Be a communicator:
• Excellent interpersonal and communications skills, in-person, and over the phone or internet meeting platforms (Zoom, Teams, etc.). 
• Exceptional writing and presentation skills with the ability to connect with internal and external audiences. 
• Superior organizational skills, attention to detail and follow through with the ability to anticipate client needs and be one step ahead.

The Vision:

BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.

At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of one-ness that:

1. Celebrates our diversity;
2. Unites us in Purpose; and
3. Leads to the creation of inclusive work that contributes to health equity for all.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.