Back to jobs
New

Vice President, Communications (Growth)

Virtual First

Reports to: Chief Communications Officer
Years Experience: 6-10 years
Department: Communications
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

The Vice President of Communications (Growth) is responsible for securing  growth opportunities for the communications team at BPD, from identifying, vetting and qualifying opportunities to leading the response process to being a driver in winning new work for the company. This person will have a keen understanding of the unique sales process that exists for communications and crisis opportunities. They will be comfortable engaging with prospects and identifying unique ideas to approach the prospect to introduce them to BPD. This person will routinely engage known and unknown contacts to identify opportunities for BPD. 

They will also work closely with the Chief Communications Officer to create unique approaches to new business responses and to engage prospects who have not proactively reached out to BPD. They will help set meetings and introductions, they will share ideas based on their understanding of the healthcare and hospital industry and look for ways to differentiate BPD from its competitors. This will include setting goals and priorities for communications growth, establishing sales initiatives and market strategies and oversee sales reporting. The role will report to the Chief Communications Officer.

This position requires an individual with a strategic mindset, high motivation, business development and communications experience, a keen understanding of communications and crisis buyers and the understanding of BPD’s financial model.  This individual will be highly proactive in identifying opportunities and ideas to bring to opportunities and leadership of the company for consideration. 

The Responsibilities:

Includes, but not limited to the following:

  • Proactive outreach ideas to existing relationships of BPD as well as those where BPD does not have a relationship.
  • Outreach to potential partners to introduce them to BPD.
  • Propose unique approaches to responding to opportunities and to differentiate BPD in the market. 
  • Monitoring of communications and healthcare trends to identify opportunities. 
  • Lead the development of communications sales materials.
  • Clear understanding of communications workstreams. 
  • Responsible for successful new business development processes, including oversight/development of sourcing opportunities, proposals, and pitch narrative and structure.
  • Leads strategy on how best to approach opportunities. 
  • Manages the application of agency pricing strategy to growth opportunities.
  • Helps client teams oversee successful transition of new business to client onboarding.
  • Helps ensure BPD’s voice, tone, and culture come through in all business development sales materials and proposal/pitch materials as an ambassador for our brand.
  • Partners with Brand Strategy & Growth team to support communications thought leadership opportunities. 
  • Works with Brand Strategy & Growth team to ensure there are no conflicting overlaps in outreach. 
  • Proactively identifies opportunities to bring in additional BPD capabilities to communications opportunities (e.g. brand, precision, integrated marketing, data & analytics) 
  • Nurtures and manages relationships to establish partnerships with new prospects.
  • Ensures consistent strategic approach across business development and agency capability efforts; Partner with senior leadership and account management to implement full-funnel marketing efforts.
  • Leads communications case study development.

The Essentials:

  • 6-10 years applicable experience required.
  • Communications agency or professional service firm experience required.
  • Healthcare industry knowledge and experience preferred; hospital and health system experience preferred.
  • Demonstrated ability to develop and manage key growth and marketing strategies and plans.
  • Experience leading and managing teams.
  • Comprehensive understanding of best practices in sales, marketing, digital, and brand development.
  • Experience with CRM (salesforce.com preferred).
  • Experience with marketing automation platforms and ESP (email service providers), Pardot preferred.
  • Excellent interpersonal and communications skills, verbal and written.
  • Superior organizational skills and attention to detail.
  • Must be able to multitask; strong project management skills; and able to manage multiple projects at a time.

The Vision:

BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.

At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of one-ness that:

  1. Celebrates our diversity;
  2. Unites us in Purpose; and
  3. Leads to the creation of inclusive work that contributes to health equity for all.
We lean into the honest conversations that teach us to recognize that the pursuit of diversity, equity and inclusion is never done and that it is essential to igniting greatness inside our walls and across the healthcare landscape. So we commit to this endeavor not only because it is right and just, but because it is the foundation of brilliant, resonant work for our clients.
 

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...

Lets connect! Share your LinkedIn profile so we can connect with you.

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in BPD’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.