Precision Marketing & Data Strategist

Reports to: Director, Product Innovation & Strategy
Years Experience: 3-5 years
Department: Data Solutions & Analytics
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

BPD is looking for a Marketing Strategist to join our growing Data Solutions & Analytics team. The role will take a lead role in the development of marketing strategies against audience-based digital campaign executions. They are responsible for delivering best-in-class, volume-driving integrated campaigns that are equally effective and efficient. A major expectation of the Precision Marketing & Data Strategist is that they will collaborate with all internal teams and provide WOW client experiences.

The Responsibilities:

Includes, but not limited to the following:

• Apply a deep understanding of healthcare consumer marketing to develop data-driven strategies that result in patient acquisition and retention. 
• Represent consumer experience by identifying, understanding and executing on the consumers’ needs in relation to each client’s business/campaign objective.
• Participate in the development of project scope including strategic budget allocation, identification of short- and long-term goals, deliverables recommendation and discovery/research requirements.
• Responsible for the interpretation of information gathered through a number of first- and third-party sources with the help of intuitive and logical thinking. Includes conducting phone or in-person stakeholder interviews as part of the Discovery Process.
• Develop, write and pitch strategies including service-line-specific strategy, insights application, messaging strategy, media strategy (high-level investment allocation outline based on goals, market nuances, etc.) and creative inspiration to be used as a foundation to acquire and/or retain customers.
• Write media briefs including objectives and strategies for campaigns. Collaborate with the media team to identify appropriate media channel mix and flighting.
• Develop messaging POVs and matrixes for creative briefs and work collaboratively with creative team to bring overall strategy to life.
• Develop production strategy for applicable campaigns - Understand the end goal to outline an overall production plan (does not include logistics) to get everything that is needed produced as efficiently as possible.
• Become the “keeper of the brand(s)” for which you are assigned by both ensuring brand strategy is carried through all executions across all projects and by pushing ongoing campaign innovation.
• Responsible for measurement of impact, effectiveness and attribution of campaigns using quantitative and qualitative metrics. Develop recommendations for transformations and optimizations for each area of a campaign based on performance.
• Distill analytics, data insights and next steps into a compelling client-facing story on a monthly basis through visualized dashboards. 
• Present detailed performance reports that provide actionable insights to both clients and internal stakeholders
• Recognize and create consultative sales opportunities that are impactful for clients wherever possible.
• Build a good rapport with the media, creative, and account management departments.
• Follow trends in healthcare and advertising and apply to client work/socialize within the agency.

The Essentials:

• 3-5 years of marketing experience, ideally in an agency or healthcare organization.
• Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients.
• Understanding of analytics and attribution working within a BI platform.
• Solid understanding of digital media channels including but not limited to display, video, search, and social media.
• Excellent verbal, written, and presentation skills with a sense of creativity.
• Very high attention to detail and ability to synthesize large amounts of data into actionable information.
• Problem-solving disposition with an “out of the box” solution-oriented mindset.
• Experience working with a Customer Relationship Management (CRM) platform is a plus.
• Ability to contribute individually and participate in cross-functional teams with a positive attitude.
• Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders and competing deadlines.
• Experience in building and maintaining strong client relationships. 
• Knowledge of healthcare consumer behavior and marketing trends.
• Familiarity with HIPPA compliance and data privacy regulations.

The Vision:

BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.

At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of one-ness that:

1. Celebrates our diversity;
2. Unites us in Purpose; and
3. Leads to the creation of inclusive work that contributes to health equity for all.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.