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Account Director, Communications (Public Affairs)

Nashville, TN or Boca Raton, FL

Reports to: Vice President, Communications (Public Affairs)
Years Experience: 7+ Years
Department: Communications
Location: Nashville, TN or Boca Raton, FL (Virtual First)

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

A successful Account Director (AD) is a self-starter with a strong skill set in communications strategy development and execution, taking a hands-on approach to deliver innovative, research-driven programming for our hospital and health system clients. As a team leader and overall project manager, you will serve as the liaison between clients and the internal agency team, ensuring that client needs and goals are met on every project. You will develop a comprehensive understanding of the client’s business, consumers, and marketplace dynamics. We seek a strategic thinker capable of providing level-headed counsel on complex issues, an exceptional writer skilled in multi-channel communications, and someone adept at managing multiple engagements and deadlines. This AD is a versatile utility player, comfortable proposing proactive reputation campaigns as well as crafting responsive strategies to safeguard client reputations during crises. You will also grasp the role of corporate communications in influencing and activating target audiences for organizational benefit. The ideal candidate will have a proven track record in team leadership and the development and execution of strategic communication programs, particularly in integrated marketing campaigns, while collaborating closely with in-house and agency partners.

The Responsibilities:

Includes, but not limited to the following:

  • Ownership of forming strong client relationships, earning the reputation of a trusted advisor to senior and executive level client contacts through thought leadership and strategic counsel
  • Leadership of agency team serving as an account and project lead, ensuring the successful execution of client initiatives by fulfilling project scope, meeting client needs, adhering to deadlines and demonstrating responsibility for overall results
  • Provide high-level strategic council to clients that offers solutions to current issues and proactively foresees future issues with a strong point-of-view
  • Oversee the creation and execution of communications plans, scenario plans, and executive messaging tailored to healthcare audiences
  • Work across teams identifying opportunities to bring in various disciplines and expertise within the agency to contribute value to clients and projects
  • Draft materials, from communications plans and scenario plans to reactive statements and executive messaging
  • Identify organic growth opportunities and pitch innovative ideas that alight with client goals and the overall engagement strategy
  • Knowledge of communications, and healthcare, allows you to work autonomously and with limited oversight to drive work forward
  • Coach and mentor junior team members by being a sounding board when they have questions; collaborate with team members across departments to deliver strategic and creative engagements for clients

The Essentials:

  • Local to Nashville, TN or Boca Raton, FL area and able to work in office as needed
  • Experience working in proactive communications and crisis communications.
  • Demonstrated ability to build relationships quickly both internally and externally.
  • Help ensure all deadlines are met for the team and client by following a pre-determined timeline for the engagement.
  • Vendor management or account management experience preferred.
  • 7+ years of agency or in-house healthcare experience required/preferred
  • Be a communicator:
    • Excellent interpersonal and communications skills, in-person, and over the phone or internet meeting platforms (Zoom, Teams, etc.).
    • Exceptional writing and presentation skills with the ability to connect with internal and external audience
  • Superior organizational skills, attention to detail and follow through with the ability to anticipate client needs and be one step ahead
  • Discernment to protect confidential information, both verbal and written
  • Ability to travel as needed

 

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

 

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

  • Celebrate and value what makes each of us unique;
  • Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
  • Lead through inclusive work that authentically connects with all consumers and champions health equity for all
  • Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

 

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

 

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