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Vice President, Strategy

Virtual First

Reports to: SVP, Strategy or above
Years Experience: 10+ Years
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

The essence of any strategic role at BPD is to solve our clients’ business problems by developing breakthrough strategies (often by using compelling insight-driven research) and focusing the output of the firm in a way that leverages its creativity and expertise to produce a positive and measurable impact.

A successful VP will lead the development of strategy that fuels integrated engagements with clients. They will be able to drive the strategic phase of client work, working in collaboration with their account team and creative colleagues, and carry the account team, creative functions and client with them during that work.

We want someone who either has direct and relevant experience in healthcare or has a strong desire to work in healthcare. We want someone who is ambitious to move their career forward and make a real impact with clients and in the firm while expanding their subject matter expertise in health and technical capabilities in creative and engagement strategy.

We want good eggs in the department. We don’t like bad apples. We want givers not takers. We want enthusiasm, open mindedness and thought leadership (we should be one the engine rooms of thought for the firm). We shouldn’t be scared of calculated risks or changes; in fact, we should actively seek them out. We are champions and ambassadors for our craft. We are interesting and interested. We want people to want to hang out with us!

The Responsibilities:

Includes, but not limited to the following:

  • Develop and drive strategy that fuels integrated engagements – from brand campaigns to
    specific service line marketing initiatives, content marketing and lead generation.
  • Write clear and concise briefs that translates strategy into the work we need to execute.
  • Work as a part of client teams, collaborating across capabilities and expertise to drive engagement planning and execution, making decisions around client projects, and helping lead planning initiatives for our clients. Specific to strategy, this person will be responsible for understanding Revive’s strategy development processes, executing them, and contributing to making them better, or creating new ones where we have holes. This person will be part of our strategy team, taking part in internal coordination, meetings and work-share with his/her colleagues in the group to further enhance and evolve Revive’s strategy capabilities.
  • Maintain strong long-term client relationships with clients who need to grow strategically while faced with complex market and business goals.
  • Provide strategic counsel to clients on effective go-to-market strategies, and work with client service teams to produce high-quality strategic counsel, strategic growth plans, programming ideas, and messages for client engagements.
  • Guide the development of client-branded growth strategies at the service line or programmatic level that align with the business goals of the organization.
  • Support account leads with challenges/opportunities to grow existing business with ongoing clients.
  • Support new business process by aiding in development of proposals, budgets, and highly effective integrated marketing programs for new health systems clients.
  • Recommend research programs to uncover perceptions and provide strategic insight, resulting in provocative messages that maximize the effectiveness of client campaigns.
  • Contribute to thought leadership on the issues facing target clients and look for opportunities to increase the firm’s presence in health systems sector.

The Essentials:

  • Ability to travel for client work/strategy as needed
  • 10 + years full time employment, at least 6-8 years in a strategy, or strategy related, role.
  • Direct experience in or hunger for growth and learning in the strategy, creative, and
    healthcare space
  • Ability to lead/drive projects and get “buy-in” from internal team
  • Ability to inspire and persuade
  • A curiosity of new ideas, fostering of connections, and seeing beyond what others see
  • A love of creative thinking, brainstorming, and collaboration
  • Ability to use insights and creativity to solve business challenges and understanding the business side of the role
  • A team player that is open to discussion, feedback, and deba
  • Interpersonal/Soft Skills: Communication both written and verbal, Negotiation skills, Persuasive, Collaborative, Problem Solver, Self-Starter, Service Minded Approach, Relationship building, Hard worker, Learner
  • Ability to multitask, and delegate, working in a high-volume environment

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

 

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

  • Celebrate and value what makes each of us unique;
  • Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
  • Lead through inclusive work that authentically connects with all consumers and champions health equity for all
  • Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

 

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

 

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