Account Director

Reports to: VP, Principal
Years Experience: 10+ Years
Department: Client Services
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

The Account Director is an experienced marketing professional with the ability to inspire client engagement and identify opportunities for account growth. This role leads the day-to-day aspects of serving assigned clients and acts as the primary point of contact for all initiatives. The Account Director owns the client relationship, continuously nurtures it, and serves as the voice of the client within the agency. This role is responsible for ensuring that client needs and goals are met across every project, while delivering an exceptional client experience in every interaction. The Account Director develops a deep understanding of each client’s business, consumer base, and marketplace, ensuring all agency work aligns with client objectives.

The Responsibilities:

Includes, but not limited to the following:

• Serve as the primary contact for both client and internal teams for all service areas related to assigned clients and initiatives.
• Build and maintain strong relationships with client contacts, delivering service excellence throughout all stages of engagement.
• Ensure internal teams successfully execute all aspects of the client engagement.
• Lead internal teams in developing business solutions to address client needs, including marketing and advertising strategies, brand and communications plans, creative concepts, media plans, and data-driven initiatives.
• Oversee implementation of programs across all aspects of client work. This includes strategy and creative brief development, facilitation of deliverables, client presentations, collaboration with the Project Management team, media planning and execution, and coordination with the Data Solutions & Analytics team.
• Keep both clients and internal teams informed on project direction and deliverables, ensuring consistent forward momentum.
• Manage project execution details while contributing to higher-level strategic direction.
• Develop ongoing strategic recommendations that address client business objectives beyond the contracted scope.
• Partner with the Account Principal to execute account strategy.
• Collaborate with internal teams to prepare and present deliverables in client meetings.
• Ensure all work aligns with client brand guidelines and marketing strategy.
• Identify opportunities to expand agency services within existing accounts.
• Create case studies showcasing successful campaigns.
• Monitor and manage overall client satisfaction.
• Represent BPD at industry trade shows.
• Prepare statements of work and proposals for existing clients.
• Support preparation for new business pitches.
• Maintain a deep understanding of client industries, consumer profiles, and competitive landscapes.
• Facilitate weekly client-facing status meetings.
• Uphold professional relationships internally and externally in line with company core values.

The Essentials:

• 10+ years of professional experience.
• Advertising agency experience required
• Strong written and verbal communication skills, with the ability to clearly, concisely, and confidently articulate information and recommendations.
• Proven ability to build and deliver impactful presentations.
• Strong analytical and strategic thinking skills.
• Experience leading all aspects of multi-channel integrated marketing campaigns across both traditional and digital channels.
• Solid understanding of the overall media landscape, with experience managing digital media campaigns.
• Team-oriented leader with the ability to inspire and collaborate across large, cross-functional teams.
• Hands-on, solutions-oriented mindset with a proactive approach to problem-solving.
• Commitment to delivering high-quality work and anticipating both client and internal team needs.
• Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
• Ability to travel as needed.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.