Director, Marketing - Patient & HCP

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
 
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. 
 
Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.

What You'll Do

The Director, Marketing – Patient & HCP will lead the development and commercialization of key assets, with primary responsibility for driving integrated patient and healthcare provider (HCP) marketing strategy in the US. This role will provide strategic leadership across patient- and HCP-facing initiatives for the commercial launch and growth of BBP-418 and future assets. The Director will ensure strong cross-functional collaboration and alignment, translating market insights into impactful strategies and tactics that drive adoption, access, adherence, and brand growth.

This individual will serve as a core leader on commercial product teams and work closely with Market Insights, Market Access, Regulatory, Medical Affairs, Commercial Operations, Digital, Advocacy, and Regional teams to deliver cohesive, high-impact commercial planning and execution. The Director should thrive in a fast-paced, highly collaborative, and ambiguous environment, bringing strong strategic thinking, executional excellence, and people leadership to the organization. This role reports to the Senior Director or Vice President of Marketing.

Responsibilities

• Provide strategic leadership as a senior commercial member on Product Teams, embedding patient and HCP market needs into cross-functional planning and decision-making
• Lead integrated brand strategy across patient and HCP audiences, including brand positioning, messaging, claims, and narrative development
• Oversee the development and execution of innovative, data-driven patient and HCP marketing campaigns that inspire behavioral change and drive brand growth, ensuring consistent execution across channels and functions
• Champion patient-centric marketing by identifying unmet patient and caregiver needs and translating insights into impactful education, engagement, advocacy, access, and adherence initiatives
• Lead patient ambassador and advocacy-related initiatives in partnership with advocacy and medical teams
• Drive disease education strategy across audiences, including patient, caregiver, and HCP educational resources and campaigns
• Oversee HCP engagement strategy, including peer-to-peer education, speaker bureau development and management, KOL engagement, and congress/convention strategy and execution
• Partner with Value and Access to shape value propositions, access, reimbursement, and patient support strategies that enable optimal patient access
• Collaborate with Commercial Operations, Digital, IT, MCM, and agency partners to build a cohesive customer engagement ecosystem
• Proactively assess market dynamics, competition, clinician practices, and evolving patient and HCP needs to inform strategic adjustments
• Develop and oversee measurement frameworks, KPIs, and analytics to evaluate performance, prioritize investments, and optimize impact across patient and HCP tactics
• Ensure diverse regional and field insights are incorporated into planning and execution, serving as the commercial voice advocating for these perspectives
• Lead, mentor, and develop marketing team members, fostering a culture of accountability, collaboration, innovation, and continuous improvement

Where You’ll Work

This is a hybrid role and requires in-office collaboration 2-3x per week in our San Francisco Office.

Who You Are

• 8+ years of commercial biotech or pharmaceutical experience, with at least 5 years in progressively responsible marketing roles
• Demonstrated experience leading brand strategy and execution across both patient and HCP audiences
• Experience/knowledge in TA of Neurology
• Proven launch experience, preferably in competitive and/or rare disease markets
• Strong understanding of the drug development process and opportunities for differentiation and value communication
• Demonstrated ability to translate complex clinical data and market research into actionable insights and strategy
• Experience leading cross-functional teams and agency partners, with a track record of delivering results in ambiguous environments
• Excellent oral, written, and presentation skills, with the ability to influence senior stakeholders
• Passionate about serving patients suffering from genetic diseases and advancing therapies for underserved populations
• Self-starter with strong ownership mindset, able to manage multiple priorities and deliver high-quality outcomes
• High level of self-awareness and commitment to continuous learning and improvement
• Entrepreneurial mindset aligned with BridgeBio’s mission to do things differently, driven by science and an unrelenting focus on patients
• Ability to travel approximately 20–25%

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return. 

Financial Benefits:

• Market leading compensation 
• 401K with 100% employer match on first 3% & 50% on the next 2%
• Employee stock purchase program
• Pre-tax commuter benefits
• Referral program with $2,500 award for hired referrals

Health & Wellbeing:

• Comprehensive health care with 100% premiums covered - no cost to you and dependents
• Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
• Hybrid work model - employees have the autonomy in where and how they do their work 
• Unlimited flexible paid time off - take the time that you need
• Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
• Flex spending accounts & company-provided group term life & disability 
• Subsidized lunch via Forkable on days worked from our office

Skill Development & Career Paths:

• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunity

#LI-NT1