Associate Director, Marketing - HCP

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
 
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. 
 
Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.

What You'll Do

The Associate Director, Marketing - HCP will support the development and commercialization of key assets. The Associate Director, Marketing - HCP will drive cross-functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting the commercial launch of BBP-418.  This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Marketing - HCP, should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, Marketing - HCP will report to the Director of Marketing.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
• Drive innovative tactics and address untapped opportunities
• Lead brand planning, messaging and claims work
• Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
• Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies
• Partner closely with commercial and medical teams to develop tactics that will help identify doctors that have, or are most likely to have, ADH1/LGMDR9 patients 
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
• Manage and evolve the disease education campaign and educational resources
• Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning
• Lead the creation of all HCP peer-to-peer educational content
• Collaborate with the Digital team to support execution of launch and pre-launch activities
• Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices
• Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, et

Who You Are

• 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Successful launch experience in a competitive market is preferred
• Rare disease experience preferred
• Demonstrated ability to develop and action insights from complex clinical data and market research
• Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
• Excellent oral, written, and presentation skills
• Passionate about serving patients suffering from Genetic diseases
• Proven self-starter, able to work independently and as part of a team
• Able to handle full workload across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Experience leading KOL engagement activities is a plus
• True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
• Ability to travel (~25%) is required

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return. 

Financial Benefits:

• Market leading compensation 
• 401K with 100% employer match on first 3% & 50% on the next 2%
• Employee stock purchase program
• Pre-tax commuter benefits
• Referral program with $2,500 award for hired referrals

Health & Wellbeing:

• Comprehensive health care with 100% premiums covered - no cost to you and dependents
• Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
• Hybrid work model - employees have the autonomy in where and how they do their work 
• Unlimited flexible paid time off - take the time that you need
• Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
• Flex spending accounts & company-provided group term life & disability 
• Subsidized lunch via Forkable on days worked from our office

Skill Development & Career Paths:

• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities