Director, Omnichannel Analytics

Mavericks Wanted 

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on 
  
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.  
  
Together we define white space, push boundaries, and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. At BridgeBio, we value curiosity and experimentation—including the ethical & thoughtful use of AI to improve clarity, speed, and quality of work. 

What You'll Do

We are seeking a strategic and data-driven Director of Omnichannel Analytics to lead the measurement, optimization, and strategic insight generation for our promotional and digital initiatives.

The Director will be responsible for shaping BridgeBio’s omnichannel analytics strategy across HCP and patient audiences, spanning all channels and audiences including marketing activities, media, and field-based promotions. The Director will partner closely with key stakeholders in Marketing, commercial analytics, and external partners to translate complex customer data and analytics into recommendations that inform decision-making for channel investments, customer activation, and ongoing optimizations.

In the rare disease space—where audiences are small, journeys are complex, and impact is profound—this role is critical to ensuring that every interaction is meaningful, compliant, and effective and efficient.

Responsibilities

Strategy And Leadership

• Develop and execute a comprehensive omnichannel analytics strategy aligned with the objectives of the business.
• Lead omnichannel analytics, insights, data architecture, and testing roadmap, and related communications to both Marketing and Commercial Analytics leadership across products.
• Analyze customer behavior, engagement, and exposure to identify and characterize key customer segments. Collaborate with sales and marketing teams to develop robust targeting strategies, multi-channel mix models, and message optimization tailored to each unique customer journey.
• Build and lead a small, high-performing, omnichannel analytics team in the longer term.

Digital Performance Measurement & Optimization

• Lead end-to-end measurement of digital marketing performance across channels, including websites, paid media (digital and non), email/CRM, social, and programmatic campaigns.
• Analyze HCP and patient exposure and engagement journeys to identify opportunities for optimization and development of future initiatives.
• Define and track KPIs aligned to brand objectives, including awareness, engagement, conversion, and patient support outcomes.
• Develop dashboards and reporting frameworks that provide clear, real-time visibility into performance.

Advanced Analytics & Experimentation

• Own test-and-learn roadmap across channels including test design and implementation either internally or vendor-enabled.
• Apply advanced analytics techniques, including attribution modeling, multi-channel mix modeling, and predictive analytics, to optimize marketing investments. Assess current and future audience models for use across channels.
• Partner with Marketing, Commercial Analytics and Data Science to explore next-best-action and AI-driven personalization opportunities.

Data Integration & Technology Enablement

• Collaborate with IT to ensure seamless integration of digital data sources (web analytics, CRM, media platforms, consented patient data).
• Ensure accuracy, consistency, and governance of digital data across platforms.
• Evaluate and implement digital analytics tools and technologies (e.g., Google Analytics, Adobe Analytics, CDPs, BI platforms).
• Design architecture, roadmap, and source prioritization for marketing data ideal state across products.

Where You'll Work

This is a hybrid role and requires in-office collaboration 2-3x per week in our San Francisco and Palo Alto offices.

Who You Are

• Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Data Science, Engineering); advanced degree (MBA, MS, PhD) preferred.
• 8+ years of experience in analytics, with a strong focus on digital or omnichannel analytics, preferably in the pharmaceutical/biotech industry.
• Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R or Python
• Expertise in omnichannel analytics, marketing performance measurement, and customer journey analytics, including measuring, mining, and generating insights from digital customer engagement data within all digital channels.
• Experience in rare disease, specialty therapeutics, or highly targeted patient populations strongly preferred.
• Experience with CRM systems (e.g., Veeva) and digital marketing platforms.
• Experience with daily use of a/b testing platforms (e.g. Optimizely).
• Proven ability to influence senior stakeholders and translate analytics into business impact.
• Strong communication and storytelling skills, with the ability to simplify complex analyses.
• Experience leading teams and managing cross-functional initiatives.

#LI-LN1

As a global company, our comprehensive benefits may vary based on location.  We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.

For USA based roles:

Financial & Rewards  

• Market-leading compensation   

• 401(k) with employer match   

• Employee Stock Purchase Program (ESPP)  

• Pre-tax commuter benefits (transit and parking)  

• Referral bonus for hired candidates  

• Subsidized lunch and parking on in-office days  

Health & Well-Being  

• 100% employer-paid medical, dental, and vision premiums for you and your dependents  

• Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)  

• Fertility & family-forming benefits  

•  Expanded mental health support (therapy and coaching resources)  

• Hybrid work model with flexibility  

• Flexible, “take-what-you-need” paid time off and company-paid holidays  

• Comprehensive paid medical and parental leave to care for yourself and your family  

Skill Development & Career Paths: 

• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility 

• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching 

• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities