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Copywriter

Brooklyn, New York

Overview

We’re looking for a creative and passionate copywriter to write on-brand copy that strategically delivers for our digital channels. Reporting to our Director of Copy & Editorial, you will be the third of a small and nimble team amongst our broader creative team. You’ll work most closely with our Creative team and also collaborate closely with the Marketing, Merchandising, and ECommerce teams. 

You’ll help write on exciting, exclusive and proprietary product fabrications and promotions for one of the best (sure, we’re a little biased), and fast-growing home interior brands. If you want to see your writing out there in the world, we encourage you to apply.

This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.

What you’ll do

  • You’ll play a pivotal role in evolving and disseminating the Brooklinen brand voice by writing clear, detailed copy that also embodies our personality
  • Help execute ecomm campaigns on a quarterly basis (both product launches and promotional events) based off of larger marketing goals, advising on copy across our digital channels
  • Responsible for writing and editing site copy including product descriptions for web; create keyword-rich content, tag lines and product descriptions to engage customers and optimize for SEO
  • Work closely with our merchandising, marketing, and digital product teams to ensure all new product value props are clearly communicated for prospective and current customers
  • Jump in on ad-hoc requests that may arise on other marketing channels (retention, growth, print) when needs arise
  • Maintain the brand tone of voice across multiple channels, ensuring consistency in messaging while striving to push the boundaries and find new and clever ways to communicate with our customer

We're looking for someone who brings

  • 3+ years of copy experience, particularly in the consumer goods or e-commerce space
  • Ideally, writing experience in, and passion for, the interior design and home goods space
  • Prior experience writing product copy as well as marketing copy (email, Facebook, etc)
  • Ability to adapt when working on a broad range of projects (e.g. knows the difference between a compelling subject line, witty social caption and an e-commerce product description)
  • Experience tailoring and differentiating between channels
  • Skills in translating data and insights into creative execution
  • Ability to action on feedback quickly and strategically
  • A smart, funny, super-organized, collaborative nature and enjoys wearing many hats - our perfect team member is someone who is as comfortable coming up with ideas as they are executing
  • Strong attention to detail in copyediting and proofreading
  • SEO & SEM knowledge

Compensation & Benefits

At Brooklinen, we’re committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary is $80K. 

Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

Our benefits & perks include:
  • Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
  • Fertility Support: We provide financial support for every fertility and family-building journey.
  • Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
  • Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
  • Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
  • Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support. 
  • We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
  • Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
  • Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
  • Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually.
  • Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
  • Hybrid Schedule: We require all HQ team members to work in the office for two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide. Our office is open and inviting—come in as often as you like!
  • Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
  • Equity: Our HQ team receives competitive equity grants, and we’d be happy to share more details about valuing this part of compensation during the interview process.

Why join us?

At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.

We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep.

Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact. 

Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide—to support work-life balance.

But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter.

Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. 

About Brooklinen

Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in.

While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.
 
Our products are that good. But don’t take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more. 

Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!

  • Initial Interview:
    • Recruiter
  • First Round:
    • Director of Copy & Editorial
  • Second Round:
    • Project Review with Director of Copy & Editorial
    • Senior Designer 
  • Final Round: 
    • Director of Recruiting
    • VP, Creative 

#LI-Hybrid #LI-KR

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