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Senior Manager, Retention Marketing

Brooklyn, New York

Overview

We’re excited to be looking for a strategic, detail-oriented Senior Retention Marketing Manager to lead and evolve our customer retention efforts across key channels/programs — Email, SMS, Direct Mail, Paid Social & Loyalty Program. 

In this high-impact role, you'll play a critical part in delivering high-impact campaigns that maximize customer LTV, drive engagement, and build lasting brand loyalty.

This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.

What you’ll do

  • Spearhead multi-channel retention initiatives across Email, SMS, Direct Mail, and Paid Social, leveraging advanced segmentation and personalization to maximize customer engagement and revenue
  • Lead development and optimization of triggered/lifecycle communications focused on utilizing data to deliver targeted, timely, and relevant content 
  • Develop and refine channel content calendars that support product launches, seasonal campaigns, and promotions to ensure alignment across all customer touchpoints
  • Drive loyalty program performance by increasing sign-ups, program engagement, and repeat purchases through strategic campaigns and member-exclusive initiatives
  • Support channel-level forecasting, ensuring the adjustment of strategies to meet and exceed business financial goals 
  • Own channel reporting and insights, synthesizing data into actionable recommendations and testing plans to continuously optimize performance
  • Collaborate cross-functionally with Brand, Merchandising, Creative, Analytics, and Site teams to enhance the customer journey and drive conversion across all touchpoints
  • Manage and mentor a direct report, ensuring campaigns are executed flawlessly and deployed on time, while fostering growth and professional development

We're looking for someone who brings

  • 5–7+ years of experience in retention marketing, with a focus on Email and SMS; experience in Direct Mail and Paid Social is a plus
  • 4+ years of experience managing and developing direct reports, with a passion for coaching and mentorship
  • Proven ability to map customer journeys and build personalized, multi-channel experiences that drive engagement and retention
  • Experience working with ESPs, SMS platforms, loyalty platforms and marketing automation systems
  • Experience with loyalty programs 
  • Proven experience designing and implementing custom user journeys, with hands-on expertise in working directly within various platforms
  • Familiarity with CDP/ESP implementation and optimization
  • Strong analytical and testing mindset with the ability to translate data into strategy and business outcomes
  • Excellent verbal and written communication skills, with the confidence to present to senior leadership and cross-functional teams.

Compensation & Benefits

At Brooklinen, we’re committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the salary range is between $110K and $135K. 

Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.

Our benefits & perks include:
  • Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
  • Fertility Support: We provide financial support for every fertility and family-building journey.
  • Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
  • Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
  • Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
  • Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support. 
  • We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
  • Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
  • Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
  • Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually.
  • Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
  • Hybrid Schedule: We require all HQ team members to work in the office for two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide. Our office is open and inviting—come in as often as you like!
  • Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
  • Equity: Our HQ team receives competitive equity grants, and we’d be happy to share more details about valuing this part of compensation during the interview process.

Why join us?

At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.

We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep.

Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact. 

Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide—to support work-life balance.

But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter.

Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. 

About Brooklinen

Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in.

While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.
 
Our products are that good. But don’t take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more. 

Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly!

  • Initial Interview:
    • Senior Associate, Recruiting
  • First Round:
    • VP of Marketing
    • Senior Manager of Insights & Analytics
  • Second Round:
    • Project Review with VP of Marketing 
    • Chief Marketing Officer
    • Head of Brand Marketing
  • Final Round:
    • Director of Recruiting
    • Meet & Greet with Direct Report & Team 

#LI-Hybrid #LI-KR

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