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Senior Associate, Site Content

New York, New York

Overview

Brooklinen is looking for a Senior Associate, Site Content to help shape how our site looks, feels, and functions for every customer. In this role, you’ll be the primary owner of all managed content across Brooklinen.com, ensuring a seamless, high-quality onsite experience.

This is a highly cross-functional role that sits at the intersection of Site Merchandising, Digital Product, and Creative. You’ll act as the site’s “power user,” owning execution within Dynamic Yield and Shopify, and serving as the main point of contact for the Digital Product team to ensure new functionality launches flawlessly.

What You’ll Do

Site Content Ownership

  • Serve as the primary gatekeeper for all evergreen and promotional content across the site
  • Manage all Shopify content throughout the user journey, and ongoing maintenance of global navigation and footer content
  • Ensure content updates are accurate, on-brand, and optimized for both mobile and desktop experiences

Dynamic Yield Strategy & Execution

  • Own end-to-end execution within Dynamic Yield, including content deployment, targeting, and experimentation.
  • Build, launch, and monitor onsite experiences and A/B tests aimed at improving conversion, engagement, and customer experience
  • Partner closely with Ecommerce and Analytics to evaluate performance and apply learnings

Digital Product & Sprint Support

  • Act as the primary site experience point of contact for the Digital Product team
  • Attend technical sprints to represent site content and merchandising needs
  • Provide input on feasibility and UX, and serve as lead QA for new features, releases, and theme updates

Theme Management & Site Health

  • Oversee the day-to-day health of the Shopify theme
  • Ensure content updates align with site architecture and do not introduce visual or functional issues
  • Troubleshoot front-end display issues and partner with Product or Engineering when needed

Operational Bridge

  • Translate technical requirements and product updates into clear, scalable workflows for the Site Merchandising team
  • Help streamline processes to make content updates faster, safer, and more efficient

QA & Troubleshooting

  • Own QA for all site updates—from weekly content refreshes to major feature launches
  • Ensure all links, buttons, modules, and experiences function correctly across devices and browsers
  • Proactively identify and resolve issues before they impact customers

We’re Looking for Someone Who Brings

  • 2-4 years of experience in ecommerce, site merchandising, digital operations, or a related field
  • Platform proficiency: Hands-on experience with Shopify and Dynamic Yield strongly preferred; familiarity with CMS tools and analytics platforms (Heap, Omni) is a plus
  • Technical curiosity: A genuine interest in how ecommerce sites work “under the hood” and a desire to partner closely with Product and Engineering
  • Process-oriented mindset: You enjoy building workflows and systems that reduce errors and increase efficiency
  • Meticulous attention to detail: You have a sharp eye for QA and catch the small issues others miss

Strong collaboration skills: You communicate effectively with both creative partners and technical teams

How You Work

We care deeply about how work gets done — not just the outcomes, but the approach. The people who thrive at Brooklinen tend to:

  • Lead with warmth and clarity — communicating thoughtfully and treating every partner with respect.
  • Work intentionally — focusing on what matters most, without unnecessary complexity or noise.
  • Bring a steady, grounded presence — especially when navigating ambiguity or change.
  • Value partnership over ego — collaborating openly and listening with curiosity.
  • Balance strategy with execution — able to zoom out for context and zoom in when details matter.
  • Act with ownership — following through, taking pride in quality, and caring about the outcome.
  • Stay open and adaptable — learning continuously and embracing iteration.
  • Contribute to a supportive, inclusive environment — helping others succeed and elevating the team around them.

Compensation & Benefits

We believe great work deserves a thoughtful, competitive total rewards package. For this role, the base salary range is $71K–$79K.

You’ll also receive a comprehensive benefits package designed for well-being, balance, and long-term growth:

Health Benefits

  • Up to 100% coverage for employee-only medical, dental, and vision.

Fertility & Family Support

  • Support for all family-building journeys, including a lifetime benefit of up to $20,000 through Carrot (with a $10,000 annual cap).

Retirement Savings

  • 401K with a 4% company match.

Commuter Benefits

  • Pre-tax savings to support your daily commute.

Product Perks

  • 40% employee discount
  • 25% friends & family discount
  • Seasonal product allowance

Wellness Support

  • Free One Medical membership
  • Free Talkspace membership
  • $1,000 annually through Joon to support mental, physical, and lifestyle well-being

Parental Leave

  • 14 fully paid weeks for all new parents.

Time Off

  • 20 vacation days annually (25 days after 5 years)
  • Year-round Summer Fridays with a 3 pm close

Sabbatical

  • One fully paid month at your five-year anniversary.

Hybrid Work

  • Two in-office days weekly during core days (Tues–Thurs)
  • Additional in-office days welcome — our space is designed for connection and ease

Remote Flexibility

  • Remote Thanksgiving week
  • Remote last week of December
  • Up to four additional remote weeks per year with manager approval

Equity

  • Competitive equity grants — because the future we build is shared.

Why Join Us?

Brooklinen is a place where thoughtful people do meaningful work — with warmth, clarity, and shared purpose. We value:

  • Care: for each other, our customers, and the work we invest in.
  • Clarity: communicating openly and respectfully.
  • Collaboration: supporting one another generously and working without ego.
  • Balance: working with focus and intention, not chaos or burnout.
  • Growth: learning continuously and building better together.

Our culture has been recognized by LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers, but what matters most is how it feels to work here — grounded, collaborative, and genuinely supportive.

If this role excites you, even if you’re not certain you meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing.

Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 5-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.

We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.

Note for recruiting agencies: We oversee hiring internally and kindly ask that agencies refrain from sending unsolicited resumes

#LI-Hybrid #LI-MK

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