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Senior Associate, Influencer Marketing

New York, New York

Overview

At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow thoughtfully.

We’re looking for a Senior Influencer Marketing Associate to join the team! In this role, you’ll partner closely with the Influencer Marketing Manager to drive high-impact campaigns from strategy to execution. You’ll take ownership of outreach, campaign management, content coordination, and reporting—ensuring we meet our goals of delivering strong brand storytelling and measurable results. If you’re proactive, organized, and excited to build an influencer program that performs, this is an opportunity to make a meaningful impact at Brooklinen.

This role is based in Manhattan, NY, with a hybrid schedule of two days in-office and three days remote.

What You’ll Do

In this role, you’ll:

  • Manage the day-to-day execution of influencer campaigns, including outreach, briefing, content tracking, and performance reporting
  • Source, evaluate, and secure talent that aligns with Brooklinen’s brand values, audience, and campaign goals
  • Negotiate rates and manage contracts, ensuring all deliverables, timelines, and usage rights are clearly documented
  • Oversee timeline management, content reviews, messaging alignment, and approvals to ensure high-quality, on-brand storytelling, serving as a key point of contact for external and internal partners throughout the campaign lifecycle
  • Use and refine existing workflows, databases, and platforms to maintain accurate tracking—including deliverable status, custom links, discount codes, and invoices
  • Manage the execution of the affiliate influencer strategy across platforms including LTK, ShopMy, and emerging channels
  • Analyze campaign performance across both awareness and conversion metrics, and contribute to reporting with insights and recommendations
  • Collaborate cross-functionally to repurpose influencer content across channels and drive amplification opportunities
  • Support broader influencer and brand activations, including events, product seeding, mailers, collaborations, seasonal/product-based research, and other experiential moments

We’re Looking for Someone Who Brings

  • 3+ years of experience in influencer marketing, PR, or partnerships (relevant full-time internships count!)
  • Proven success in managing influencer programs end-to-end—including sourcing, negotiating, briefing, tracking, and reporting
  • Strong communication and relationship-building skills, with experience managing both external and internal partners
  • Highly organized, detail oriented, and comfortable owning multiple initiatives at once in a fast-paced environment
  • Confidence in analyzing performance data and translating metrics into actionable takeaways
  • A proactive, solutions-oriented mindset with the ability to anticipate needs and take initiative
  • Passion for influencer marketing, brand storytelling, and staying ahead of social trends

How You Work

We care deeply about how work gets done — not just the outcomes, but the approach. The people who thrive at Brooklinen tend to:

  • Lead with warmth and clarity — communicating thoughtfully and treating every partner with respect.
  • Work intentionally — focusing on what matters most, without unnecessary complexity or noise.
  • Bring a steady, grounded presence — especially when navigating ambiguity or change.
  • Value partnership over ego — collaborating openly and listening with curiosity.
  • Balance strategy with execution — able to zoom out for context and zoom in when details matter.
  • Act with ownership — following through, taking pride in quality, and caring about the outcome.
  • Stay open and adaptable — learning continuously and embracing iteration.
  • Contribute to a supportive, inclusive environment — helping others succeed and elevating the team around them.

Compensation & Benefits

We believe great work deserves a thoughtful, competitive total rewards package. For this role, the base salary range is $71K–$80K. 

You’ll also receive a comprehensive benefits package designed for well-being, balance, and long-term growth:

Health Benefits

  • Up to 100% coverage for employee-only medical, dental, and vision

Fertility & Family Support

  • Support for all family-building journeys, including a lifetime benefit of up to $20,000 through Carrot (with a $10,000 annual cap)

Retirement Savings

  • 401K with a 4% company match

Commuter Benefits

  • Pre-tax savings to support your daily commute

Product Perks

  • 40% employee discount
  • 25% friends & family discount
  • Seasonal product allowance

Wellness Support

  • Free One Medical membership
  • Free Talkspace membership
  • $1,000 annually through Joon to support mental, physical, and lifestyle well-being

Parental Leave

  • 14 fully paid weeks for all new parents

Time Off

  • 20 vacation days annually (25 days after 5 years)
  • Year-round Summer Fridays with a 3 pm close

Sabbatical

  • One fully paid month at your five-year anniversary

Hybrid Work

  • Two in-office days weekly during core days (Tues–Thurs)
  • Additional in-office days welcome — our space is designed for connection and ease

Remote Flexibility

  • Remote Thanksgiving week
  • Remote last week of December
  • Up to four additional remote weeks per year with manager approval

Equity

  • Competitive equity grants — because the future we build is shared

Why Join Us?

Brooklinen is a place where thoughtful people do meaningful work — with warmth, clarity, and shared purpose. We value:

  • Care: for each other, our customers, and the work we invest in
  • Clarity: communicating openly and respectfully
  • Collaboration: supporting one another generously and working without ego
  • Balance: working with focus and intention, not chaos or burnout
  • Growth: learning continuously and building better together

Our culture has been recognized by LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers, but what matters most is how it feels to work here — grounded, collaborative, and genuinely supportive.

If this role excites you, even if you’re not certain you meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing.

Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 5-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.

We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.

Note for recruiting agencies: We oversee hiring internally and kindly ask that agencies refrain from sending unsolicited resumes

  • Initial Zoom Screen:
    • Manager, People Programs & HRBP
  • First Round:
    • Influencer Marketing Manager 
  • Second Round:
    • Part 1: Head of Brand Marketing
    • Part 2: Project Review with Influencer Marketing Manager 
  • Final Round:
    • Director of Recruiting
    • Senior Manager, Influencer Marketing 

#LI-Hybrid #LI-KR

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