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Senior Manager, Search (Paid & Organic)

New York, New York

Overview

At Brooklinen, we believe in creating a home that feels like you—and that same philosophy extends to how customers discover us.

We’re looking for a Senior Manager of Search to lead one of our most impactful growth channels, shaping how customers find and engage with Brooklinen across paid and organic search. This is a high-impact role, with meaningful ownership over performance and a direct line to how we drive efficient, scalable growth.

Reporting to our Director of Growth Marketing, you’ll own our search ecosystem end-to-end—leading strategy and execution across Paid Search and SEO and ensuring Search programming has a meaningful business impact. You’ll also bring a clear, trusted voice to how performance is understood across the business. You’ll manage and develop one direct report, setting a strong example through how you operate and supporting clear ownership and execution across the channel.

What You’ll Do

Search Strategy & Channel Ownership

  • Lead Paid Search and SEO/GEO as core drivers of customer growth
  • Own the end-to-end strategy across Google and Microsoft Search, Shopping, and emerging search surfaces
  • Identify and act on opportunities to improve efficiency, visibility, and overall contribution to the business

Execution & Optimization

  • Oversee campaign structure and performance across Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max
  • Guide keyword strategy, bidding, audience segmentation, and creative testing
  • Lead SEO across on-page and content initiatives, and partner closely with eCommerce, Product, and Engineering to identify and advance technical SEO opportunities

Measurement & Performance Insight

  • Partner with Analytics to evolve our measurement approach, utilizing multi-touch attribution and media mix modeling to assess and optimize program performance
  • Translate performance data into clear, actionable insights
  • Build a clear, consistent narrative around channel performance and opportunity

Team Leadership

  • Manage and mentor one direct report, setting a high bar for ownership and execution
  • Serve as a strong model for the team—bringing curiosity, rigor, and follow-through
  • Create clarity around priorities and ensure work moves forward with focus

Cross-Functional Partnership & Communication

  • Partner closely with Product, Engineering, Creative, and Merchandising to ensure search is integrated into broader initiatives
  • Communicate clearly and confidently with senior leadership, distilling complex performance into what matters most
  • Build trust through consistent, thoughtful updates and proactive surfacing of insights

What Success Looks Like

  • Search continues to improve in efficiency and scale, delivering stronger contribution to growth over time
  • Measurement becomes more mature and actionable, improving investment decisions
  • Performance insights are proactively surfaced and clearly understood across teams
  • Cross-functional partners view Search as a trusted, thoughtful partner
  • The team operates with strong ownership, clarity, and a high standard for execution

We’re Looking For

  • 5+  years in performance marketing, with deep expertise in Paid Search and SEO within a DTC or eCommerce environment
  • Strong command of Google Search and Shopping, with a clear understanding of performance at scale
  • Proven ownership of multi-million dollar paid search budgets, with a consistent focus on business outcomes
  • Comfort with advanced measurement approaches, including multi-touch attribution and media mix modeling
  • A strategic mindset paired with strong execution—you’re comfortable zooming out and diving in
  • Intellectual curiosity and a continuous focus on improving how things work
  • A proactive, solutions-oriented approach, with strong ownership and follow-through
  • Clear, confident communication skills, with the ability to synthesize insights and engage senior stakeholders
  • Executive presence and sound judgment in how you communicate and operate
  • 1+ year of people leadership experience, with a thoughtful approach to supporting and developing others
  • Agency background supporting DTC or eCommerce brands is a plus

If you’re excited to shape how customers discover Brooklinen—and help drive thoughtful, efficient growth—we’d love to hear from you.

Compensation

Base salary range: $120,000–$135,000, plus equity.
Compensation is determined based on experience, skills, and market data.

Benefits & Perks

• Up to 100% medical, dental, and vision coverage (employee-only)
• Fertility & family-building support (up to $20,000 lifetime)
• 401(k) with a 4% company match
• 16 weeks fully paid parental leave
• 20 vacation days (25 after 5 years) plus year-round Summer Fridays
• Hybrid work schedule with two core in-office days (Tues–Thurs)
• Remote Thanksgiving week and remote last week of December
• Up to four additional remote weeks per year with approval
• 40% employee discount plus seasonal product allowance
• One Medical, Talkspace, and $1,000 per year via Joon for wellness
• One-month paid sabbatical at five years

Why Join Us?

Brooklinen is a place where thoughtful people do meaningful work — with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. If this role excites you, even if you don’t meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.

#LI-Hybrid #LI-MK

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