Job Application for VP, Product Marketing and GTM at bswift

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At bswift we’ve been transforming benefits administration since 1996, making it simpler, smarter, and more human. Our state-of-the-art, cloud-based technology and services empower employees to understand, manage, and love their benefits. From downtown Chicago, and remotely across the country, we serve thousands of companies and millions of people nationwide, reducing administrative burdens and freeing HR teams to focus on creating thriving, people-first workplaces.

We’re looking for motivated and goal-driven individuals who share our passion for delivering excellence and creating solutions that make a difference. The reward is a fun, flexible and creative environment with ample opportunity for professional and personal growth. If you love the bswift values of pursue excellence, embrace accountability, deliver superior service, and be a great place to work, we want to hear from you!

ABOUT US:
bswift is a leading benefits administration company that specializes in providing tailored solutions for our clients. Our mission is to simplify the complex world of employee benefits and deliver exceptional service to our clients. We are looking for a talented and experienced individual to join our team as the Product Marketing & GTM Leader.

WHAT YOU’LL DO:
The Product Marketing & GTM Leader owns the enterprise go‐to‐market strategy for bswift’s products and solutions. This role defines where and how we compete by translating product capabilities into clear market positioning, prioritized GTM motions, and launch strategies. You will ensure Sales and Marketing teams are equipped with repeatable, market‐led plays that drive growth.
This is a senior strategy leadership role focused on defining what matters and why. You will lead through influence, working cross‐functionally with Product, Sales, Enablement, Brand, and Marketing Operations to ensure strong GTM alignment and adoption.

WHAT YOU WILL BE RESPONSIBLE FOR (Essential Functions):
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Go‐to‐Market Strategy & Portfolio Focus

Own ideal customer profiles (ICPs), buyer personas, and market segmentation
Define and prioritize GTM motions including new logo acquisition, expansion, cross‐sell, partner, and broker strategies
Translate business objectives into clear GTM priorities and sequencing
Maintain focus and clarity across a growing product and solution portfolio

Product Positioning & Messaging

Own product and solution positioning, differentiation, and value propositions
Develop messaging frameworks by audience and buying stage
Ensure a consistent narrative across Brand, Demand, Enablement, and Sales
Serve as the final authority on messaging and market relevance

Launch Strategy & Readiness

Own launch strategy and prioritization across products and strategic initiatives
Define launch readiness criteria for Sales, Marketing, and client‐facing teams
Partner with Sales Enablement on enablement requirements and timing
Partner with Marketing Operations and Brand on execution plans and resource alignment

Sales Enablement Strategy (Not Execution)

Define sales plays, talk tracks, and proof‐point requirements
Specify enablement assets and training needs required for GTM success
Partner with Enablement leadership to ensure plays are operationalized and adopted
Incorporate field feedback to continuously refine GTM strategy

Cross‐Functional Leadership

Serve as the strategic interface between Product, Sales, Marketing, and Enablement
Bring market, customer, and competitive insights into roadmap and planning discussions
Drive alignment and decision‐making across GTM tradeoffs and priorities
Operate as a trusted thought partner to executive leadership

WHAT YOU NEED TO SUCCEED (Required Education and Experience):

Proven experience in product marketing, marketing leadership, or product management (typically 10+ years)
Demonstrated experience setting GTM strategy and leading through cross‐functional influence
Strong strategic thinking skills with the ability to translate complex concepts into compelling narratives
Data‐driven mindset with experience tracking and using KPIs (e.g., CAC, ROI, adoption) to guide decisions
Exceptional communication, storytelling, and presentation skills for executive and external audiences
Bachelor’s degree (BA/BS) required

NICE TO HAVE (Preferred Education and Experience):

MBA or advanced business degree
Experience leading and developing high‐performing teams
Experience managing budgets and prioritizing investments
Deep understanding of B2B SaaS, benefits administration, or HR technology markets

OTHER DUTIES:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Why Join bswift?

At bswift, we empower our employees to make a meaningful impact, innovate, and grow. Joining our team means stepping into a collaborative and dynamic environment that values creativity, initiative, and a passion for client success. We are dedicated to fostering an inclusive workplace that celebrates diversity and values each team member’s unique contributions.

Benefits of Working at bswift:

Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
Remote first, Office friendly environment! No time to commute? No problem!
Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.

Make an Impact: At bswift, your work directly contributes to transforming how organizations approach benefits administration and client engagement. Join us to be part of an organization that is making a meaningful difference in the lives of our clients and their employees.

Specific benefit offerings vary by position and may be subject to change.

Standard working hours are 8am-5pm Central Time, unless otherwise stated in the Job Description.

In the spirit of pay transparency, we are excited to share the base salary range for this position is $XX.00-$XX.00, exclusive of fringe benefits or potential bonuses. If you are hired at bswift, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package!

At bswift, our mission is clear: Become the preeminent benefits administrator through exceptional people, innovative technology, and delighted customers. And our values are at the heart of everything we do to accomplish that mission. We Pursue Excellence, Embrace Accountability, Deliver Superior Service, and strive to Be A Great Place To Work. We take pride in having an engaged, collaborative team that goes the extra mile to get the job done right.

bswift has been regularly named one of Chicago’s Best and Brightest Companies to Work For®, as well as one of the Nation’s Best and Brightest Companies to Work For® year after year. We offer a fun, flexible, and creative environment where you can grow both professionally and personally.

If you have what it takes to join our award-winning culture, we’d love to hear from you!

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VP, Product Marketing and GTM

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