Copy Director

Copy Director

Reports to: Executive Creative Director 

Location: NYHQ (Monday-Thursday in office)

Compensation: $110,000-$140,000.00

The Copy Director leads the development and execution of Bubble’s brand voice, shaping compelling, high-impact copy across all channels - including campaigns, digital, packaging, social, and paid media - to drive sales, brand loyalty, and cultural relevance. This role blends strategic thinking, creative leadership, and deep expertise in beauty/skincare/wellness, working closely with Marketing, Design, Product, and Operations to translate product benefits into persuasive, consumer-first storytelling.

The ideal candidate is a strong conceptual thinker, inspiring team leader, and hands-on writer who ensures brand consistency while continuously evolving Bubble’s voice through insights, performance data, and cultural trends.

Key Responsibilities:

Brand Voice & Storytelling

• Own, define, and evolve Bubble’s brand voice, tone, personality and storytelling across all consumer touchpoints.
• Establish clear frameworks and documentation to ensure consistent, on-brand storytelling at scale.

Content Strategy & Execution

• Oversee copy for campaigns, product naming, product descriptions, website content, social media, packaging, email, and paid media.
• Ensure all copy is clear, compelling, consumer-focused, and aligned with business goals.

Campaign Concepting

• Generate big-idea concepts, narratives, and messaging frameworks for seasonal campaigns and new product launches.
• Partner closely with Design and Marketing to bring campaigns to life across channels.

Team Leadership & Development

• Lead, mentor, and inspire a team of copywriters, setting creative direction and ensuring high-quality, on-brand output.
• Manage daily copy deliverables, workflows, and process improvements to support a fast-growing brand.

Cross-Functional Collaboration

• Collaborate with Marketing, Design, Product, and Creative Operations to align on launches, timelines, and integrated campaigns.
• Translate product features and insights into benefit-driven, consumer-friendly messaging.

Performance & Optimization

• Leverage performance data, testing, and consumer insights to refine messaging and improve engagement and conversion.
• Continuously optimize copy based on channel performance and evolving audience needs.

Essential Skills & Qualifications

• Proven experience leading brand voice and copywriting within the beauty, skincare, or wellness industry.
• Demonstrated success managing and mentoring copy teams.
• Deep understanding of skincare, beauty consumers, trends, and market dynamics.
• Exceptional writing, editing, and storytelling skills with a strong conceptual mindset.
• Strategic thinker able to translate business objectives into compelling creative.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Familiarity with digital marketing, social media, and performance metrics; comfortable using data to inform creative decisions.
• Confident presenter and collaborator, able to articulate ideas clearly to cross-functional partners.
• Adaptable, proactive, and energized by a fast-paced, evolving environment.
  
  

Why Bubble

Bubble is proving that mass skincare can be clinically rigorous, emotionally resonant, and accessible at the same time.

This role offers real ownership, real scope, and the opportunity to help define what modern mass beauty looks like as the category continues to evolve.