Brand Manager
Role Overview
The Brand Manager will own Built In’s brand narrative and programming, ensuring the company shows up with clarity, credibility, and consistency across content, events, thought leadership, and brand initiatives. This role is responsible for shaping how Built In is perceived in the market and ensuring brand efforts support trust, awareness, and long-term growth.
This is a hands-on role for a strong storyteller and program leader who can translate strategy into high-quality execution across multiple surfaces.
What You Will Own
- Lead the execution of brand programs including content, events, awards, surveys, webinars, social, and public relations
- Own thought leadership initiatives across organic and paid channels, in partnership with demand generation
- Manage the creation of high-impact brand assets such as industry reports, case studies, and webinars
- Partner with influencers, customers, and internal stakeholders to amplify Built In’s voice and credibility
- Ensure consistency, quality, and clarity across all brand-facing touchpoints
- Plan and manage brand calendars and programs aligned to company priorities and GTM moments
- Collaborate closely with demand, product marketing, and sales to ensure brand supports enterprise growth
What Success Looks Like
- Increased brand awareness, trust, and credibility
- Strong engagement with thought leadership and content programs
- Clear, consistent messaging across channels
- Brand programs that support demand generation and enterprise conversations
- Positive internal alignment around narrative and positioning
What We Are Looking For
- 3 to 5 years of experience in brand or integrated marketing
- Strong storytelling instincts and editorial judgment
- Comfort working closely with executives, customers, and cross-functional partners
- Ability to manage multiple programs end to end without sacrificing quality
- Experience in B2B, technology, or marketplace businesses preferred
- Strategic thinker with a bias toward execution and delivery
Our base salary range for this role is targeted at $90,000 to $110,000 per year. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's skills, qualifications, experience and work location. The base pay range provided is subject to change and may be modified in the future.
All regular, full-time employees are eligible to enroll in Built In's benefit plans, beginning the first of the month after the first day of employment. Benefits information can be located at https://builtin.com/company/built-in/benefits.
What We Value
We’re revolutionizing tech recruitment. So we question everything, because the best answers sit just to the right of a question mark. That’s our heritage as a disruptive company — as a company whose future depends on our capacity to innovate with a sense of drive, purpose and urgency. If you join Built In, you will work from this set of values:
- Be Inclusive, Always. We’re committed to a culture where all people are respected, have a say and can be their whole selves. We will uplift and advocate for one another. Always.
- Be Unreasonably Passionate. Our passion is borderline obsessive, and we’re ok with that. No one ever built anything great on a “meh.” We work with outsized passion to fulfill our mission.
- Be Humble. You don’t have all the answers. Luckily, you don’t have to. Don’t worry about being right. Be humble instead.
- Stay Curious. Curiosity is a springboard to the future. It can transform the wisp of an idea into a breakthrough. We ask “what if.” We work with wonder. It’s how we innovate.
- Lead with Solutions. Question everything. But offer solutions as you do. Raise issues. But propose a few answers. For every hole you poke, offer a way to patch it up.
- Own the Result. We have no time for blame or shame. When you stumble, own it, learn from it + get back to business.
- Do More. Do more than your job description. Take initiative. Take charge. No job is beneath you, and no job is too big. Be a leader and do more — do whatever it takes.
Be Inclusive, Always
Research shows that women and other marginalized groups tend to apply to roles only when they check every point on a job description. We encourage you to apply if you meet the majority of qualifications and this role is aligned with your career trajectory.
Built In is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.
Built In is guided by principles of diversity, equity, and inclusion (DEI). We are committed to this work over the long-term, but here’s some of what’s in place today:
- We have three ERG groups: BuiltOut, United We Parent and Women United in Tech .
- We are proud to be led by a woman CEO and founder, and that more than half of our managers and employees identify as women
NOTE: BUILT IN NEVER CONTACTS JOB APPLICANTS VIA TEXT, MESSENGER OR OTHER SIMILAR APPLICATIONS. BE AWARE OF PHISHING AND SPOOFING SCAMS, BOTH VIA TEXT AND EMAIL. ONLY RESPOND TO EMAILS FROM BUILTIN.COM
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