Account Manager - Digital / Social Strategy
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
ROLE:
- Responsible for creating and delivering campaigns, projects and annual activity for clients, with a particular focus on digital expertise
- Serves as the day-to-day manager in executing communications plans on select accounts
- Independently supervises junior team members
- Regular responsibility for leading small new business pitches, or working collaboratively on larger new business pitches
- Ensuring best in class quality of digital work and supporting an integrated culture across UAE teams, working in collaboration with practice areas
- Independently supervising junior staff and content production to deliver best in class work
SKILLS + COMPETENCIES
People
- Responsible for daily supervision of junior staff; key liaison between junior and senior staff
- Delegates effectively, knowing what tasks should be done by team members and assigning them
- Manages time effectively, meets deadlines, pays attention to detail
- Works with line manager to address personnel issues
- Emerging leadership skills
- Training and coaching on digital skills across UAE
- Works in an integrated manner with all office team members
Consulting
- Works with the Account Director to develop integrated campaigns, strategies and plans
- Primary day-to-day contact for select clients
- Increasing digital and integrated campaign work for target clients across the business’ different practice areas
- Develops and delivers training for clients as needed
- Oversees quality control and ensure approvals are obtained on all appropriate activities
- Manages accounts independently
- Demonstrates clear understanding and interest in client’s business
- Able to identify, understand and resolve client issues as well as pre-empt them
- Earns client trust by meeting deadlines and being a proven and respected adviser
- Confident presenter
- Demonstrates creative and strategic thinking
- Serves as liaison between client and other Burson regional offices as needed
Business Acumen
- Has knowledge and understanding of client contracts and is responsible for meeting and managing agreed deliverables
- Demonstrates financial accountability by managing client and colleague team commitment
- Identifies incremental business opportunities on current accounts, with focus on campaigns, reporting or digital activation
- Researches and prepares new business proposals and participates in presentations
- Builds a strong network, expanding media and industry contacts
QUALIFICATIONS:
- University degree
- 3-5 years agency experience
#LI-RS1
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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