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Account Supervisor, Consumer Brand, Sports (NY)

New York, New York, United States

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.  

Account Supervisor, Corporate and Consumer Branding- Sports

THE ROLE:

Burson is seeking a seasoned Account Supervisor, with Corporate and Sports & Entertainment communications experience. Bringing deep specialization in the sports sector, this position will provide Brand reputation awareness and enhancement in conjunction with brand events/launches, media relations and media hosting across lifestyle and sports business platforms. This is an opportunity to join a highly functioning team on a global and highly admired sportswear brand. If you enjoy a wide variety of sports and are a media relations guru, with deep sports and lifestyle contacts, please read on to see if this is the role for you.

Supporting a variety of projects, client teams, and account staff, the Account Supervisor will collaborate across geographies and internal practices on strategic planning and the implementation of campaigns, acting as a strong liaison with media to produce a steady beat of coverage and lead projects specifically within US Sports. Media hosting is a major part of the role, so you must have experience and understand what makes press trips work and generate coverage and ideally have experience managing these trips on your own.

This role requires an individual who has a mix of Corporate and Consumer client experience that is capable of blending Brand reputation issues/trends to make informed recommendations to clients and play a key role in navigating Brand reputation. A demonstrated understanding of the media landscape in sports and culture is key, as is knowing what editors/reporters need today. A passion for a wide variety of sports, and ability to dream-up fresh ideas that marry client campaigns with what is happening across digital culture are keys to success.

THE WORK:

  • An expert in sports and knowledgeable in culture and streetwear. The role will be a lead across all US Sports
  • Establish strong client relationships and impactful relationships with key media in sports and culture
  • Maintain a constant pulse on what’s happening across all of sports, with a talent for identifying the next rising issue, athlete or team
  • Understand the evolving media landscape (both corporate and consumer), looking to digital channels (e.g., TikTok, Instagram) to round out PR strategies beyond traditional .com and broadcast for social-first coverage
  • Craft thoughtful points of view and recommendations based on a broad understanding of corporate reputation, consumer behavior/lifestyle, media relations and industry landscapes.
  • Develop client messaging and compelling brand narratives to share across channels
  • Development of brand statements and strategy when issues arise. Working closely with the global team to align on issues and crisis protocol and management
  • Consult on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards
  • Management of project budgets alongside an understanding of agency financial processes
  • Act as day-to-day client-facing lead, leading meetings and possessing excellent presentation skills
  • Managing, maintaining and growing media relationships. You will be expected to pitch and secure coverage as well as attend and lead press trips
  • Responsible for leading/staffing press trips, client events and meetings, sometimes by yourself (there will travel once per month for this client)
  • Developing written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence
  • Provide mentorship and guidance to junior staff

 

EXPERIENCE THAT CONTRIBUTES TO SUCCESS:

  • 4-6 years of public relations experience; experience in sports, (both corporate and consumer). This role is more than just straightforward consumer sports – it must combine sport with culture and brand reputation.
  • Strong sports background and experience leading consumer campaigns for complex, global organizations.
  • Experience working on campaigns designed for Gen Z and diverse communities and consumers
  • Strong written and verbal communication skills across a range of mediums (social media, long-form content, media materials/press releases, presentations, messaging etc.)
  • Experience managing projects from end-to-end, being solution-oriented and always keeping in mind client goals
  • Ability to act quickly under pressure during issues and crisis management moments. This role will contribute to issues & crisis decision-making on behalf of the brand
  • Preferred experience working on communications for a Fortune 100 and/or CPG company
  • Experienced with Cision, Microsoft suite of tools, MuckRack, Brandwatch and Google Workspace (a plus).
  • Experience effectively managing multiple workstreams and client budgets.
  • Hybrid work structure, ideally based in NYC, DC or LA
  • Active listener who builds strong partnerships and confidently offers counsel
  • Strategic thinker who understands our clients’ business and communications challenges and develops smart, insight-driven strategies
  • Creative idea generator who brings a fresh perspective to our clients and develops ideas that challenge conventions
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

BURSON PERKS: 

  • Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program
  • Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community and accelerate their careers.
  • Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
  • 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
  • Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counseling for mental health.
  • 401K Savings and Investment Plans
  • Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
  • WPP Employee Discount Program based on client roster
  • More information on benefits can be found

ABOUT BURSON:

At Burson, we’re an agency of learn-it-all’s. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientation and gender identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry. 

For more information, visit www.bursonglobal.com.

Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.

The base salary for this position at the time of this posting may range from $50,000 to $105,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

#LI-MG1

 

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