Account Director, Health & Wellness Practice

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.  

What Makes Us Burson  

At Burson Brussels, we blend craft, curiosity, counsel, and camaraderie to deliver cutting-edge public affairs and communications strategies. Thriving in Europe’s political heart, our dynamic team excels in navigating complex policy and communications challenges, shaping reputations, and driving meaningful business, policy and advocacy outcomes for our clients across diverse sectors. We combine strategic expertise with proprietary AI-driven insights to uncover opportunities, crafting compelling narratives that influence key decision-makers. Backed by our global network, we provide innovative, data-driven solutions that connect with audiences and deliver impact. Our inclusive, high-performance culture fuels innovation and empowers individuals to excel, creating a vibrant environment where collaboration and growth thrive. With Burson Brussels, clients gain more than consultancy—they gain a trusted partner committed to achieving success today and anticipating the challenges of tomorrow. 

The Role:  

 We are looking for an experienced policy communications and public affairs consultant to join our growing Health & Wellness team in Brussels.   

This is an exciting opportunity to contribute to addressing pressing complex public health issues, health innovation challenges in Europe and world-wide, shape policy and political agenda in the time of change. 

 In this role you will have an opportunity to work with leading biopharmaceutical, medical devices and digital, as well as nutrition and lifestyle companies in the world, support the uptake of health innovations across Europe and globally, and partner with relevant   stakeholders (including patients, healthcare professionals, research institutes, healthcare providers, health insurances, foundations, etc.) to drive meaningful and impactful change for the society and for our clients.  

What you’ll do at Burson: 

• Maintain and develop further your knowledge of and insight into healthcare and nutrition policies and initiatives in the global, European and local context. 

• Manage and contribute to the growth of a portfolio of healthcare clients, nurturing client relationships and acting as a trusted advisor to your clients.  

• Develop and deliver integrated public affairs and policy advocacy programs at the EU, pan-European, and global levels.  

• Manage multi-market policy environment shaping programs supporting launches and uptake of health innovations across Europe and globally. Provide strategic and tactical advice to the clients and coordinate teams in Brussels and across Burson network for successful project delivery. 

• Develop strategic content in collaboration with the team including public affairs and policy communications strategies and tactical plans, stakeholder engagement plans, policy communications and stakeholder advocacy materials (toolkits, policy papers, messaging, etc.), reputational risk assessment reports, analytical reports on policy trends and their impact on clients’ business, and other. 

• Contribute to business development and growth taking an active part in new business opportunities, proposals and pitches. Contribute to the team’s new business strategy and identifying opportunities with existing clients. 

• Contribute to managing and mentoring team members, supporting their professional development and growth, and fostering a collaborative and supportive environment. 

• Work collaboratively with other Burson teams and global network to deliver integrated and innovative solutions to clients. 

• Be open-minded, curious, and agile in learning new approaches, solutions, and ways of working. 

You’ll Bring With You 

• Considerable experience in EU and/or global public affairs, advocacy and communications in healthcare sector within a consultancy, a pharmaceutical or medical device company, an NGO, a think tank, a trade association, EU institutions, or international / national health authority.  

• Deep understanding of global and European public health issues, trends, regulatory and compliance frameworks.  

• Proven ability to manage several projects at the same time, balancing multiple deliverables and ensuring successful outcomes. 

• Experience of managing / coordinating a multi-cultural project team. 

• Experience in developing and deploying public affairs programs, campaigns and stakeholder relations. 

• Expertise in translating complex topics into clear and compelling communication materials and policy recommendations for diverse audiences. 

• Experience of developing scopes of work, managing financials, and budget tracking. 

• A network of contacts with EU policymakers, the media and with the business community on healthcare issues is desirable. 

• A solution-driven growth mindset. 

• Excellent written and verbal communications skills along with strong attention to detail. 

• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups. 

#LI-NE1

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.  

For more information, visit www.bursonglobal.co

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