Bi-lingual PR Senior Account Executive

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.  

SENIOR ACCOUNT EXECUTIVE

We are looking Senior Account Executive to be based in Abu Dhabi, UAE with our Energy practice. This is a brilliant opportunity for you to make your mark within the world of Energy & sustainability.   

CLIENT

• Act as the primary point of contact for assigned clients, building strong relationships effectively, demonstrating a commitment to high-quality client service.
• Proactively identify client needs and develop strategic recommendations to achieve their communication goals.
• Regularly communicate with clients to provide project updates, seek feedback, and address any concerns.
• Coordinate internal teams, external vendors, and freelancers to deliver various project components.
• Build and develop solid media contacts, write media plans, pitch informed stories and finding relevant news hooks to meet client KPI’s.
• Demonstrate strong writing skills across different media/communication methods, all to a very high standard, demonstrating an understanding of the differences in style, tone and content.
• Demonstrate a strong comprehension of web and social analytics and express informed opinions on a client’s social presence.
• Responsible for ensuring the day-to-day PR activity is in line with the short and long-term goals of the plan agreed with the client.
• Oversee and contribute to account administration e.g. contact reports and weekly reports
• Participate in internal creative idea generation sessions across all agency sectors and apply creative thinking to all aspects of your work.
• Good presentation skills and the ability to present and articulate tactical ideas and status updates in client meetings.
• Demonstrate a strong comprehension of what is possible (and required) with third-party and Burson-owned data and intelligence products, and express informed opinions on a client’s press, digital and social presence. Develop proficiency in articulating the value/use cases for Burson data and intelligence tools
• Reporting & Visualization: Develop visually engaging reports and presentations to communicate data-driven insights effectively. Assist senior team members in creating data-driven stories for content marketing projects.

COMMERCIAL

• Strong understanding of administrative and financial functions of account handling and demonstrate awareness of client budgetary implications.
• Understand commercial aspects of managing client accounts and support senior team on making accounts profitable.
• Proactively research and identify new business opportunities within existing accounts and help with the preparation of proposals, visuals, research and presentations.
• Be aware and demonstrate an understanding of Burson’s offers and services and Global network and WPP.
• Ensure completion of timesheets weekly on a weekly basis.

PEOPLE & BEHAVIOURS

• Work collaboratively as part of a dynamic team, proactively seeking guidance and support from senior colleagues.
• Mentor interns, support senior staff, and promote Burson at recruitment events.
• Consider Burson values and think about how you actively demonstrate these in your role
• Demonstrate strong interpersonal communication skills, ensuring clear and concise interactions with team members and clients.
• Stay on top of industry news and trends in your sector, sharing insights with teams and clients.
• Build trust and respect within the team.
• Enhance your understanding and promote the wider Burson offerings, services, and global network.
• Impeccable attention to detail; take ownership of tasks and work with initiative.
• Create compelling content ideas that resonate with clients, driven by a passion for storytelling
• Ability to flag key trends and insights, conduct basic social media audits, and express informed opinions on a client’s social media presence.
• Collaborate with your Line Manager to identify relevant learning opportunities and create an individualised learning journey.
• Actively participate in L&D sessions and proactively apply acquired knowledge in daily work.
• Stay informed and educated on AI training; explore how AI can be utilized in your role, adhering to WPP guidelines and best practices.

#LI-RS1

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.  

For more information, visit www.bursonglobal.com.  

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