Senior Executive - Media Alliances

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson India team is looking for a Senior Executive-Media Alliances for our Gurugram office. The Senior Executive - Media Alliances will be responsible for developing and managing strategic media partnerships to amplify the company's presence across digital, traditional, and emerging media platforms. This role requires excellent relationship-building skills, a deep understanding of media trends, and the ability to collaborate with key internal and external stakeholders to create impactful campaigns.

Burson is the global leader in communications, purpose built to create value for our clients through reputation.

What you'll do:

    1. Partnership Influence and Integration with Media Partners:

• Actively engage with both potential and existing media partners to foster successful integration.
• Convince and influence media partners to ensure mutual benefits, alignment with company's business objectives, and long-term partnerships.
• Continuously nurture and maintain strong relationships with existing media partners to maximize value.

    2. Pipeline Development:

• Strategically manage and expand the partnership pipeline, identifying new media partners that align with company's business goals.
• Build and maintain strategic relationships that contribute to the overall growth and success of company.

   3. Competition Monitoring:

• Regularly monitor competitors' activities and analyze market trends to stay ahead of the curve.
• Provide insights on emerging trends and competitive landscape to inform business strategy.

  4. Vendor Management:

• Oversee daily and monthly reconciliation of press releases with all paid media partners.
• Issue monthly purchase orders (POs) post-reconciliation and ensure timely payments to maintain strong partner relationships.
• Collaborate with the finance team to ensure smooth transaction flow and resolve any payment issues efficiently.
  

  5. Media Coverage Assurance:

• Ensure that the minimum guaranteed media postings are achieved for clients by monitoring news track reports post-dissemination.
• Conduct follow-up checks on media partner inclusion, and address discrepancies immediately.
• Address client concerns regarding coverage and work to resolve issues in a timely manner.

  6. Media Partner Health Check and Issue Resolution:

• Perform regular health checks of media partners to ensure that their landing pages are functional, and content is visible.
• Verify the seamless delivery of press release feeds to ensure optimal partner engagement.
• Proactively identify and resolve any technical or operational issues with media partners.

   7. Technical Integration:

• Oversee the technical integration of media partners into the Content Management System (CMS).
• Work closely with media partners to ensure their integration on our feed, enabling smooth delivery of press releases to their websites.
• Collaborate with internal teams and partners to ensure technical requirements are met.

Experience that contributes to success:

• 3-5 years in media partnerships, alliance management, or related fields.
• Familiarity with CMS, feed integration, and media systems.
• Strong interpersonal and negotiation skills, with the ability to engage and influence both internal and external stakeholders.
• Experience managing multiple partnerships and projects simultaneously with an emphasis on detail and deadlines.
• Ability to monitor market trends and competitor activities, analyze data, and derive actionable insights.
• Experience in managing vendor relationships, contract negotiations, and financial reconciliation.
• Strong troubleshooting skills, especially related to media feed delivery, technical integration, and client concerns.

 

You Belong at Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

 

At Burson, we’re an agency of learn-it-all’s. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientation and gender identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

 

For more information, visit www.bursonglobal.com

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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