Associate Director - Brands (Public Relations)

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Burson, is looking for an Associate Director- Brands for our Gurugram location. The individual will join our client servicing team to work in our Brands Sports & Entertainment practice. The practice services clients in Consumer, Fashion, Lifestyle, Luxury, Retail, Sports & Hospitality etc.

As an Associate Director at BURSON you are responsible for supporting the senior management to contribute to the company’s performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, generating new business, and developing strong teams. You are expected to be leader with leadership skills. You are also required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. Burson is the global leader in communications, purpose built to create value for our clients through reputation.

What You'll Do

Client Service:

• Oversee a significant portfolio of clients and demonstrate the ability to profitably grow clients and build long term relationships
• Be a knowledge leader and trusted advisor for clients and their go-to source for insights critical to their business; understand the trends and issues that impact brands, including media, business, political and cultural
• Provide strategic counsel to clients and resolve major concerns in order to achieve outstanding results with a long-term perspective
• Manage and motivate account teams to deliver superior client service and creative groundbreaking plans and concepts by ensuring they are equipped with the right resources, tools, and training
• Timely Decision Making – The ability to identify a problem and find solutions. Makes decisions in a timely manner, using available information and under tight deadlines.
• Own high-level media relationships that result in strategic media outcomes
• Stay current on social media channels, trends and analytics tools and make recommendations to strengthen existing capabilities
• Partner with the digital team and other network resources at the beginning of an engagement to ensure a truly organic and cohesive digital strategy

Business Development

• Proactively identify opportunities for organic growth with existing clients and keep up with client and market changes that could lead to new business opportunities.
• Lead our new business development process by actively developing business contacts through professional activities and network with professional contacts as a means of exchanging ideas and opening new client opportunities
• Introduce existing clients to Burson Group India offices in other geographies to contribute to the regional/global growth of the company.

Teamwork and Talent Management:

• Coach, mentor and delegate responsibilities to junior staff helping them identify their areas of development and consistently serve as a positive role model fostering teamwork.
• Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment.
• Support directors and senior leaders to help team members to identify development needs, acquire new skills and grow within the organization.

Financial Management:

• Know and meet your billability target. Act as a conduit between finance and the client servicing team to ensure that accounts are profitably managed; understand the reason for over and under servicing.
• Follow agency procedures for client budgets, budget tracking, contract approval and billing rates.
• Understand client contracts and assist with the development of detailed scopes of work.

Experience That Contributes To Success

• Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication.
• 10 Years+ work experience in media relations, content management, public relations in brands & consumer sector.
  
  

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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