Account Director, Technology

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply “saving the world.” The double-edged sword of today’s technologies creates as much reputational risk as reward across diverse stakeholder groups.

Want to be on the front lines, shaping the narrative for the large-scale innovations that matter?

With nearly a century of science and state-of-the-art AI to help us understand the changing dynamics of reputation management, Burson is the partner to leading technology companies, crafting stories that resonate, inspire, and drive real impact. We're not about press releases and blogs; we're about building reputations that stand the test of time.

If you're obsessed with all things tech, love a good challenge, and want to be part of a growing and collaborative team, Burson's US Technology practice is the place for you!

As an Account Director on our growing US Technology team, on our growing U.S. Technology team, you'll play a key role in crafting and executing impactful reputation communications strategies and programs for both established and challenger brands.

We're looking for a strategic and creative individual with a deep curiosity and understanding of the technology landscape and a passion for media relations. If you're a team player who thrives in a fast-paced environment and is eager to take ownership of client work, and ready to take a big step in your career, this is the opportunity for you!

What you'll do:

• Be responsible for providing communications counsel to clients and day-to-day management of significant client mandates.
• Experience working in an integrated, multi-team environment. You would play different roles on various projects depending on the client mandate and the expertise required.
• Develop and implement integrated communications strategies and programs, including media relations, thought leadership, and product launches, in collaboration with account leads and specialists across social, content, production and other disciplines.
• Maintain an active understanding and awareness of current affairs and industry issues, marketing objectives, technologies and products of your clients.
• Cultivate and manage relationships with key media contacts and influencers in the technology industry, securing impactful coverage and advocacy for clients.
• Supervise junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients.
• Oversee and contribute to the development of high-quality written content, showcasing strong writing and storytelling skills.
• Develop and manage budgets and assist in the tracking of key financial levers.
• Identify opportunities for client growth, while fostering curiosity within your teams to identify new possibilities.
• Contribute to generating new business opportunities for the firm, assisting in preparing new business proposals for new and existing clients.

Experience that contributes to success:

• 6+ years’ experience working in Tech PR
• You have direct, hands-on experience with clients in at least two of these sectors: enterprise infrastructure and applications, AI, semiconductors, or emerging technologies (e.g. robotics, quantum computing, advanced R&D)
• A track record with integrated, 360-degree campaigns in the B2B space.
• Experience with industry verticals and customer success storytelling. Experience with industry analyst relations is a plus.
• Company "owned" events and tech industry events? You've been there, managed that, and have the results to prove it.
• You've led portions of large-scale campaigns and know how to inspire a team to achieve amazing things.
• You've got a killer network of business and tech media contacts and industry influencers.
• You Live and Breathe Tech: You're passionate about technology for businesses (B2B) or consumers (B2C) and everything in between, and always curious about the latest trends and innovations and with the ability to “geek out.”
• You Thrive as a Leader: You're a natural at inspiring teams, delegating effectively, and fostering a positive work environment.
• You Have a Strategic Mind: You can analyze complex challenges, identify opportunities, turn data into action and develop creative solutions.
• You Are a Master Storyteller: You can craft compelling narratives that resonate with diverse audiences and achieve specific goals.
• You Love a Fast-Paced Environment: You juggle multiple projects with ease, and always deliver exceptional results - all while having fun.
• You Are a humble learner: You are a "learn-it-all", not a "know-it-all," and want to work with a team that offers endless opportunities for leadership development and professional growth.
• You Are a Global Team Player: You crush it working with teams, colleagues and clients across different offices and time zones.
• You Like to Work Hard, Play Hard: You want to work with a fun, collaborative, supportive and high performing team.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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