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Account Director, Influencer

Toronto, Ontario, Canada

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson is looking for an Influencer Marketing Account Director to join our team.  

At Burson, influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. 

We’re looking for candidates that are social-first, tapped in, passionate about lifestyle consumer brands and importantly, have experience in client service and account management.  

What you'll do:

  • Support end-to-end influencer strategy and execution helping us achieve maximum impact of the overarching brand story. 
  • Support building annual influencer-first strategies, ideas, and frameworks to clients, draft compelling content for an array of brands with different audience considerations, stay on top of trending content and audience behaviors to inform opportunistic content and strategies. 
  • Manage large volume of influencer campaigns ensuring they are on budget, on time and on strategy with error free project management mindset. 
  • Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time 
  • Overseeing research, identification, negotiation project management and measurement of influencer programs, including paid collaborations, with cross over to event and seeding lists based on strategic plan development from senior team & clients 
  • Review & approve campaign reports by tracking and optimizing organic and paid influencer content, and analyzing to provide actionable insights and opportunities  
  • Keeping on top of emerging social trends, platforms, technologies, and influencers in the Canadian market 
  • Overseeing social media listening and research to identify trends in online conversations and to pinpoint key influencers 
  • In partnership with senior leads educates and shares knowledge with teams on trends and best practices 
  • Manage client relationship and take ownership of client experience 

Experience that contributes to success:

  • 7-10 years’ experience in PR & Influencer relations.  
  • A strategic mindset and deep knowledge in the social media space, including the latest trends.  
  • Client service oriented, able to manage complex scopes of work, multiple projects and stakeholders simultaneously.  
  • Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact.  
  • Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations 
  • Excellent written and verbal communications skills

#LI-MA1

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. 

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We think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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understand that any falsified statements shall be considered sufficient cause for denial of employment, or, if I am hired, dismissal. I authorize the employers and institutions listed above to release any information needed to determine my qualifications for employment at the Burson Group of companies. This includes, but is not limited to background and employment verification and reference checking. I hereby release Burson Group of companies and those parties who may supply information to it from any and all liabilities that may arise out of, or relate to, any such information supplied. I also understand that this application for employment and any other Burson Group of companies  documents are not contracts of employment. Burson Group of companies does not discriminate against applicants or employees because of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability, or any other prohibited ground of discrimination in accordance with applicable human rights legislation.