Digital Director

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

As Digital Director, you will lead integrated, insight-driven communications programs that connect reputation and performance. You will drive cross-market digital strategies, paid media activations, and measurement frameworks that scale across regional and local accounts. This role requires a strong grasp of both storytelling and systems — integrating content, platforms, data, and technology to deliver client impact.

You will oversee strategic counsel, digital campaign design, platform management, and data intelligence — while mentoring teams to think both creatively and analytically. The ideal candidate combines fluency in digital communications with hands-on experience in performance analytics, dashboard development (Power BI, Tableau), and data automation (Python or equivalent scripting).

What you'll do:

Strategic Digital Leadership:

• Lead the planning and execution of integrated communications campaigns, anchored in digital and data-led strategy.
• Guide clients on ecosystem planning across owned, earned, shared, and paid media, ensuring alignment between creative messaging and channel performance.
• Advise on platform strategies (e.g., Meta, LinkedIn, WeChat, TikTok, X), content frameworks, and paid media approaches tailored to APAC markets.
• Champion measurement and analytics integration from the outset, including KPIs, tracking infrastructure, and data visualization.

Intelligence & Analytics Integration:

• Leverage intelligence tools (e.g., social listening, audience segmentation, issue mapping) to uncover insights that inform content and campaign planning.
• Develop and oversee dashboards in Power BI, Tableau, or similar platforms for performance tracking and reporting across accounts.
• Apply Python or other scripting languages (where applicable) to automate data flows, reports, or insight generation.
• Distill data into actionable insights for clients and internal teams, enhancing impact storytelling and campaign optimisation.

Paid Media & Performance:

• Design and supervise paid media strategies that align with reputation goals and audience journeys, working across digital, social, and native platforms.
• Optimize media spend based on performance data, market signals, and A/B testing insights.
• Partner with media buyers, platform reps, and creative teams to drive full-funnel performance.

Client & Business Development:

• Serve as a senior strategic partner to clients, with a strong commercial acumen and ability to identify new growth opportunities.
• Drive digital growth across key accounts, expanding scope and cross-selling digital, creative, and intelligence services.
• Lead or support pitches and proposals with integrated communications thinking and clear performance narratives.

Team & Capability Building:

• Mentor and grow a digitally fluent team that understands how to build campaigns with both creative and analytical depth.
• Build confidence in using intelligence and performance tools across the team through coaching and collaboration.
• Foster a culture of innovation, experimentation, and cross-functional excellence.

Experience that contributes to success:

• 12+ years in digital communications, with strong experience in integrated comms, paid media, and data strategy.
• A track record of delivering measurable campaign results across regional and local markets, ideally in APAC.
• Proficiency in analytics platforms (Power BI, Tableau, Google Analytics) and familiarity with Python or data automation tools.
• Strong working knowledge of audience and performance tools (e.g., Brandwatch, GWI, Newswhip, Meltwater).
• Ability to translate intelligence and data into narrative insights and creative strategy.
• Fluency in English; Cantonese or Mandarin is a strong advantage for Greater China–focused accounts.
• Experience in managing matrixed teams and leading cross-market initiatives.

*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.

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You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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