Senior Marketing Associate

Overview

The Business of Fashion is seeking a Senior Marketing Associate to drive audience growth and subscription starts across our BoF Professional subscription product. You will play a key role in developing, coordinating and executing multi-channel marketing campaigns to engage our community and drive new subscriptions. You will contribute to the optimisation of customer engagement strategies, explore new marketing channels and support key launches to expand our global fashion community.

This role is perfect for a left brain, right brain thinker - someone with a combination of both analytical logic and creativity when approaching projects. With a keen interest in subscription marketing, you are eager to explore innovative approaches and test new strategies to drive growth. You thrive in dynamic environments and are passionate about contributing to a team's success. This is an exciting opportunity to join a dynamic, friendly marketing team focused on growing our reach and subscriber base.

Who Are We?

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries.

Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.

Over time, our pioneering approach has made BoF the fashion industry’s leading source of business intelligence, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Today, our talented team of correspondents, editors, analysts, engineers, designers, marketers and more numbers more than 100 people in London, New York, Paris and Milan.

Commitment to Diversity

BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.

Commitment to Inclusivity

BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset. We are committed to creating an inclusive culture for our employees globally.

Commitment to Accessibility

BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process, by removing any barriers to ensure we offer a process that gives all of our applicants an opportunity to shine.

We will work with you to understand what adjustments you may need in the recruitment process to ensure you are able to perform at your best and we want to create a safe space to support this. Should you require any particular adjustment to be made, please let the Talent Specialist who is managing your application know when you are contacted for an interview, so we can consider how best we can support you with this. 

What We Need You To Do

As a key member of the marketing team, you’ll work closely with the Senior Marketing Manager to support the planning and execution of integrated marketing campaigns to meet ambitious unique users and subscription starts targets.

In being successful in this role, you will:

• Be responsible for the planning, creation, execution and optimisation of customer engagement campaigns using our CRM platform Braze, including but not limited to: case study launches, acquisition campaigns and retention driving activities
• Support the Senior Marketing Manager in leveraging key content and audience growth moments such as AI product launches, Beauty Awards and The State of Fashion, our annual industry leading report produced with McKinsey & Company
• Maintain the subscriptions marketing content campaign calendar, creating clear campaign timelines and managing all related stakeholders to ensure deadlines are met
• Create campaign briefs and work collaboratively with the internal design team to ensure the timely delivery of all required campaign assets
• Track and report all related campaign performance metrics and propose opportunities for improvement
• Work in collaboration with our Email Marketing Specialist to optimise campaign targeting, effectiveness and efficiency
• Keep abreast of the latest developments in digital marketing to inform the optimal mix of platform, targeting, placement, creative, messaging and frequency
• Please note, the marketing team sits separate from the social media team at The Business of Fashion. However, we work collaboratively across various projects.

Who You Are

Passionate about digital marketing and understanding of the role of customer engagement in driving subscription growth, you’ll have experience of executing and optimising marketing campaigns utilising CRM platforms (such as Braze, Klaviyo or Launchmetrics).

You don’t need experience in fashion or beauty, but have an eagerness to learn and develop your knowledge of the industry, combined with the following skills to set you up for success:

• Excellent written English, including clear and concise copywriting and strong proofreading skills
• The ability to independently plan, build and manage marketing campaigns 
• A good understanding of customer segmentation, content marketing and the role of customer engagement in driving paid subscriptions growth
• Experience in creating and maintaining campaign calendars, plans and timelines
• A good understanding of effective campaign creatives and how to draft creative briefs
• Data literacy, including an understanding of how to track campaign performance, build an Excel report and present campaign outcomes and recommendations in Google Slides
• Excellent project management skills, with the ability to manage tight deadlines and conflicting priorities
• Effective stakeholder management and adaptability to evolving prioritisations — you have a positive attitude and a willingness to work as part of a small marketing team in which priorities and workload sometimes shift
• Flexibility to ‘pitch in’ with workload across the team as needed

You’ll Know You’re Successful When...

• All campaigns are executed on time and in line with brand standards
• Key campaign and subscriptions metrics are consistently reported, and improving
• We have a growing base of high-quality subscribers and engaged registered users, effectively tracked and nurtured through the funnel
• You collaborate effectively with the design, product and CS teams
• The wider growth marketing team can rely on you to help drive acquisition, engagement and retention priorities
• You proactively optimise processes to enable you to take on wider responsibilities