Influencer Marketing Manager - Freelance

About Butterfly Effect

Butterfly Effect is a premier creative house driven by a diverse team, dedicated to helping challenger brands succeed. With our team based in LA, Atlanta, New York, Manchester, London, and the UAE, we have fully embraced a hybrid work model, offering flexibility for remote work.

Role Description

We go beyond the surface, focusing on strategic partnerships with native storytellers who can bring your brand's narrative to life. Unlike traditional influencer marketing factories that chase numbers, we specialise in building meaningful connections between brands, influencers, and audiences. Our approach prioritises genuine storytelling to create campaigns that resonate deeply, driving conversations and generating buzz like never before.

Together, we craft campaigns that aren’t just seen - they’re felt.

Project Fee: To be discussed based on project.

Brief in Brief:

Lead the development and execution of influencer marketing campaigns that prioritise authentic storytelling, strategic partnerships, and meaningful audience connections.

Project Brief & Scope:

As a Senior Influencer Marketing Manager, you’ll be responsible for leading and refining our influencer marketing initiatives to meet project goals and client expectations. Your contributions will include:

Strategy & Planning

• Develop tailored influencer marketing strategies aligned with client goals.
• Define KPIs, timelines, budgets, and success benchmarks.
• Conduct target audience analysis and create influencer personas.

Influencer Identification & Management

• Identify, vet, and recruit influencers based on campaign needs.
• Build and maintain strong influencer relationships.
• Develop and issue custom influencer briefs outlining creative guidelines, content deliverables, and deadlines.
• Draft and finalise contracts to ensure compliance and clear expectations.

Creative Content Development

• Collaborate with influencers and creative teams to produce authentic, brand-aligned content.
• Approve content concepts and finalise a content calendar with publishing schedules.
• Conduct content quality control prior to publication.

Campaign Execution & Oversight

• Lead end-to-end campaign management from briefing to execution.
• Ensure smooth delivery, adhering to timelines, budgets, and campaign milestones.
• Conduct regular check-ins with influencers and teams to ensure alignment and resolve issues.

Performance Tracking & Reporting

• Monitor real-time campaign performance metrics such as reach, engagement, and ROI.
• Create performance dashboards and deliver weekly updates on campaign progress.
• Provide post-campaign reports with KPI analysis, audience engagement insights, and recommendations for future optimisation.

Client Collaboration & Communication

• Act as the primary client contact, providing regular updates and progress reports.
• Deliver post-campaign presentations highlighting campaign performance, outcomes, and strategic next steps.
• Collaborate closely with internal teams including strategy, creative, and account management to ensure cohesive campaign execution.

 

Apply below and we will be in touch.