Senior CRM Designer

📍 London, United Kingdom

📣 A bit about the role

We’re looking for a Senior CRM Designer to join our talented in-house Creative Studio at Butternut Box.

This is a specialist senior design role, focused on shaping how Butternut shows up across email for millions of dog parents across our markets. You’ll sit alongside designers and copywriters in the creative studio, working closely with marketing and product teams to deliver beautifully crafted, effective and scalable customer communications that drive engagement and conversion.

Butternut has just gone through a very exciting brand refresh, and this role will play a key part in bringing that new look and feel to life across email for all three customer groups: leads, existing customers and paused customers. You’ll balance standout creative with clarity, consistency and performance to ensure every email both looks great and delivers results.

As we continue to scale into new markets, CRM is one of our most important global channels. You’ll build the systems, templates and best practices that allow us to move faster, stay on brand, and continually improve performance as we deliver high-quality communications at scale.

If you’re passionate about email design, obsessed with craft, and motivated by seeing your work drive real results across multiple markets, we’d love to hear from you.

🎯 As our Senior CRM Designer, you’ll help define and elevate how Butternut shows up across CRM, working in close partnership with our CRM team to deliver world-class, scalable email design that strengthens brand love and drives results.

CRM design & delivery

• Design high-quality email creative across the full customer lifecycle: leads, existing customers and paused customers across multiple markets.
• Create visually compelling emails that balance brand storytelling with clarity, usability and performance.
• Work closely with CRM managers and copywriters from brief to delivery, helping shape clear creative responses that align with campaign goals and commercial objectives.
• Challenge the status quo by interrogating briefs, asking the right questions and pushing for clearer objectives to ensure creative work has the biggest possible impact.

Brand & systems

• Embed and champion Butternut’s refreshed brand across all CRM touch points.
• Act as a brand guardian for email, ensuring consistency of look, feel and tone.
• Build and evolve global templates, modules and design systems that support speed, quality and global scale.

Collaboration & performance

• Partner closely with the CRM team to take co-responsibility for email performance, acting as a commercial stakeholder for key metrics like CTR and conversion.
• Proactively suggest and design A/B tests and creative hypotheses to help unlock growth and improve performance across the customer funnel.
• Use performance insights and data to inform future creative decisions, constantly iterating designs to ensure we are always improving.
• Work cross-functionally with marketing, product and regional teams to deliver CRM creative across multiple markets.
• Take an active interest in CRM roadmaps and goals, ensuring creative work supports wider commercial priorities.

Craft & leadership

• Deliver work independently while contributing to a high-performing Creative Studio culture.
• Share knowledge, raise the bar for CRM design craft and support junior designers.
• Manage multiple projects and deadlines with a strong eye for detail.

👋 A bit about you

• Significant experience as a designer with strong, hands-on CRM and email design expertise, and a solid understanding of CRM and email best practice.
• A portfolio that demonstrates beautifully crafted, high-performing email design.
• Deep understanding of responsive email design and how designs render across devices and email clients.
• Experience building templates, modules and design systems for scale.
• Comfortable designing for global audiences, with experience working across multiple markets or languages.
• Confident working cross-functionally and presenting design work clearly and thoughtfully.
• Strong attention to detail, excellent organisation skills, and the ability to juggle multiple projects.
• Proficiency in Figma and Adobe Creative Suite.
• Familiarity with CRM platforms such as Iterable, and how design translates into real-world email builds and journeys, would be a strong plus (this isn’t a developer role).
• You love dogs (obviously 🐶).

ℹ️ Logistics

• This team works 3 days per week from our West London office (Monday, Wednesday and Thursday) and 2 days from home. This is non negotiable, so please only apply if you’re within a reasonable commute of London.
• We reserve the right to close the position if we receive a lot of applications. We’re a small recruitment team so do bear with us - we aim to respond to all applicants personally.
• We are unable to offer visa sponsorship for this role.
• We are not looking for recruitment agency support for this role.

🐶 A bit about us

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions.

As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK, Ireland, Germany, Belgium, Netherlands and Poland - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

🙌 A bit about what we offer

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
• 5 paid 'paws' days per year to support to learning and/or wellbeing
• £500 personal learning & development budget
• Butternut Box employee discount
• Enhanced parental leave
• Co-working office space.
• Flexible working hours and work from home options
• Cycle to work scheme
• Pension with NEST
• Private Medical Insurance with Vitality
• Private Dental Insurance with Bupa
• Time off for fertility treatments and pregnancy loss
• Paid sabbaticals for squad members with 5 or more years at Butternut
• Discounted gym access through MyGymDiscounts
• Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)

❗️A few things to note

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.