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Sr Programmatic Ad Ops Specialist

New York City, New York

About BuzzFeed, Inc.

BuzzFeed, Inc. (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy and truth. Across entertainment, news, food, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, and buy now — and into the future. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. 

Business Area: Business

Job Category: Revenue Operations

Salary: $78,000.00- $84,000.00 USD

Union Status: Non-Union 

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

The Role

We’re seeking an experienced Sr. Ad Operations Lead with deep expertise in programmatic advertising, particularly Private Marketplaces (PMPs) and Preferred Deals (PD). This role is pivotal in driving revenue growth through streamlined ad delivery, deal optimization, and collaboration with sales and tech teams. 

As the Ad Ops Lead, you’ll own the end-to-end execution and troubleshooting programmatic campaigns across our suite of digital properties: BuzzFeed, Tasty and HuffPost. You’ll serve as the subject matter expert on deal health, targeting strategies and SSP capabilities, ensuring delivery and performance across campaigns. This is a full-time, hybrid position, with the expectation of commuting to our New York City office at least twice a week.  

You Will

  • Lead the setup, management, and optimization of programmatic PMP, PD and PG campaigns across various SSPs and DSPs.

  • Act as the technical liaison between account management and external partners to ensure accurate and timely campaign launches.

  • Collaborate with sales and larger ad operations teams to analyze data, identify revenue opportunities, and recommend optimizations.

  • Monitor deal performance, troubleshoot delivery issues, and provide actionable insights to stakeholders.

  • Maintain expertise in SSP functionality (e.g., Google Ads Manager (AdX), Magnite, Xandr, PubMatic) and ensure best practices are followed.

  • Build and maintain deal documentation, troubleshooting playbooks, and technical support processes.

  • Stay current with industry trends in programmatic media, data targeting, and ad tech integrations.

You Have

  • 4+ years of experience in Ad Operations, preferably in a publisher environment.

  • Strong hands-on experience with PMP/PD setup and optimization in Google Ads Manager and major SSPs.

  • Deep understanding of the programmatic ecosystem including targeting and floor pricing strategies.

  • Proficiency in ad server tools, SSP dashboards, and analytics platforms.

  • Excellent problem-solving skills and the ability to work cross-functionally with sales, tech, and external partners.

  • Strong attention to detail, time management, and project execution.

  • Curious and eager to learn about the publishing and programmatic space.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions.
  • Opportunities for personal and professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, and more.
  • An attractive and equitable compensation package, including salary.
  • A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health and wellness discounts, and much more.

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