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Director, Culture & Consumer Communications

New York, New York, United States

ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.

We’re…

  • The only U.S.-made infant formula to use organic, grass-fed whole milk
  • The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
  • The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
  • We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
    • Less spit up
    • Softer poops
    • Easier digestion
    • More efficient weight gain
    • Enhanced nutrient absorption
    • Longer stretches between nighttime feeds*

ByHeart has rapidly emerged as a leader in infant nutrition, fortifying the domestic supply chain by owning end-to-end manufacturing in 3 US facilities and ranking in the top 10% of the U.S. infant formula category within just one year. Strategic partnerships with retailers like Walmart and Whole Foods have expanded access to their premium, science-backed formula, now available in over 70% of U.S. stores.

With >$400M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >300 people that stretches across the country.

We're proud to offer competitive, family-first benefits, including but not limited to: 

  1. Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
  2. Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
  3. 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
  4. Up to 6% 401(k) Match to help you plan for your future.
  5. Company equity for every employee: because when we succeed, we succeed together!

Visit our site to learn more, and check out some recent press on ByHeart:

*based on data from infants at approximately 4 months of age

 

Role Description:

ByHeart is redefining infant nutrition, and we’re looking for a visionary Director of Culture & Consumer Communications to make sure everyone is talking about it - from product benefits to linking it to the latest trends for next generation parents. This role is responsible for amplifying our voice where it matters most—through culture, partnerships, talent/celebrity, and earned moments that drive consumer connections. You will be our cultural buzz driver, ensuring ByHeart is the most relevant, talked-about brand in the parenting space. Reporting to the Senior Director of Communications, you’ll partner closely with Brand Marketing, the Founders, Product Marketing, and Creative to ensure we’re leading conversations and creating cultural momentum.

 

Reports To:     Senior Director, Communications

Location:        Hybrid, New York City

Start Date:     ASAP

 

What You Will Contribute:

  • Drive Consumer Buzz & Cultural Relevance: You’ll be responsible for making ByHeart a household name through earned PR, talent/influencer partnerships, and cultural activations.
  • Earned Media & PR Leadership: Develop and execute breakthrough PR strategies that secure high-impact consumer coverage across parenting, lifestyle, and mainstream media.
  • Own Integrated Communications Briefs & Cross-Functional Execution – Lead the development of PR-led campaign briefs, outlining strategy, storylines, KPIs, and deliverables. Drive project management and cross-functional collaboration across internal teams to bring earned ideas to life—across assets like landing pages, campaign materials, press site, events, and more.
  • Super-Connector Mindset: You’ll build relationships with top-tier media, influencers, creators, and cultural communities, ensuring ByHeart is woven into the cultural zeitgeist.
  • Influencer, Celebrity & Talent Partnerships: Own our approach to influencer and talent engagement, driving seeding, gifting, and partnerships that feel organic and buzzworthy.
  • Trendspotting & Cultural Moments: Stay ahead of trends, tapping into key cultural moments, conversations, and viral opportunities to create real-time engagement.
  • Social & Digital Virality: Collaborate with the Social team to amplify brand storytelling, ensuring our message cuts through and spreads organically.
  • Strategic Storytelling: Develop compelling narratives that align with our brand mission, creating sticky, shareable, and culturally resonant moments.

This Describes You:

  • You’re a PR powerhouse with a track record of driving earned buzz and cultural relevance for consumer brands.
  • You’re obsessed with culture, media, and trends, always spotting the next viral moment before it happens.
  • You have a super-connector mentality and deep relationships with consumer media, influencers, and cultural tastemakers.
  • You understand parenting culture inside and out, from emerging conversations to the communities shaping the space.
  • You thrive in fast-paced, high-energy environments, thinking on your feet and capitalizing on cultural moments in real-time.
  • You believe in breaking through, not blending in, and have a proven ability to craft standout campaigns that get noticed.
  • You’re highly collaborative, working cross-functionally with marketing, creative, and product teams to bring ideas to life.

Requirements:

  • 7+ years of experience in PR, Communications, or Cultural Marketing, with a strong consumer and earned media focus.
  • Proven success in driving consumer buzz and cultural impact for brands, particularly in parenting, lifestyle, or wellness spaces.
  • Deep relationships with top-tier media, influencers, and cultural trendsetters.
  • Strong experience in earned media, influencer engagement, talent partnerships, and grassroots activation.
  • A pulse on the cultural zeitgeist, viral trends, and emerging conversations that matter to modern parents.
  • Ability to work agilely and in real-time, capitalizing on trends and media moments as they happen.
  • A creative and strategic mindset—you don’t just execute, you bring big ideas to the table.

This is an opportunity to define the future of ByHeart’s brand presence, creating a movement that extends far beyond the formula aisle. If you’re ready to make waves, we want to hear from you.

The minimum annual salary for this position is $170,000 and the maximum is $190,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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