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Field Marketing Manager - APAC

Melbourne, Australia

Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.

 

With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, We are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses. 

 

Our  500+ employees, known as ‘Byndies’, together constitute the world’s most extensive pool of digital asset management expertise. We enable more than 1.7M users across more than 3,700 organizations, including Spotify, Puma, Five Guys and Icelandair.


Founded in 2013, we have eight  offices around the globe, including the Netherlands, USA, Spain, UK, Australia and UAE. For more information, visit www.bynder.com.

At Bynder, things are moving fast. Our pipeline and revenue goals are only getting loftier from here. This crucial function is the tip of the spear for the APAC market designing programs for demand generation and collaborating with our Sales teams on best practices to convert those accounts. The B2B buyer’s journey is getting more and more sophisticated, so we need an ace to drive us to those new heights that we expect in the second half of 2024 and beyond.   

You steer the ship in APAC. From physical and digital events, third party promotions, to reporting and collaborating with your sales counterparts and key partners in the region – you own it, and within your team you bring the various elements together into a best-in-class growth engine for Bynder in the region. 

You are a rock star marketer who is dynamic, creative, and driven to deliver extraordinary outcomes. A self-starting field marketer with knowledge of the APAC market, and an entrepreneurial mindset that loves building pipeline and driving new business growth. You combine great interpersonal skills with strong commitment to ongoing innovation and rigorous execution. 

Reporting to the Director of Revenue Marketing, you are part of a team of marketing managers - all responsible for their own specific region - that collaborate with Global Campaigns, Content Marketing, Product Marketing and Marketing Operations to deliver a well-balanced Go-to-Market strategy.

Within your remit

  • Develop and execute the regional marketing plan to meet MQL, pipeline ARR and sales targets
  • Execute overall demand strategy for your regions to create MQLs and support pipeline & new business through lead-generation initiatives including: content syndication, email campaigns, webinars, nurture programs, events, content marketing, you name it.
  • Adapt and optimize global marketing material to the APAC markets
  • Work with Marketing Operations to set priority targets and Field Marketing-specific KPIs and establish reporting standards
  • Collaborate with key partners in the region to create co-marketing programs and joint outbound plays to bolster pipeline 
  • Create a strong collaboration between marketing and sales to ensure sales are equipped with relevant collateral, information and of course, leads.

Qualifications

What you bring:

  • 5-7 years experience in demand generation marketing, preferably in a fast-paced B2B SaaS or tech company 
  • Deep industry knowledge of cutting edge demand generation methods, specifically with a growth-oriented entrepreneurial mindset
  • A go-getter, proactive mentality - unafraid to bring new ideas to the table and present an executive summary of a project to your stakeholders 
  • Strong written and verbal communication skills
  • Experience partnering with Sales reps that understands and supports sales drivers; MQL to SQL, pipeline growth and management, territory growth tactics, regional events, and outbound plays. 
  • A demonstrable track record of achieving growth through your marketing programs, campaigns & activities. 

Proficiency in Japanese a plus 

Why you'll love Bynder!

At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. 

Our beautiful co-working and office space is  located moments from iconic Flinders Street Station. Hub Flinders Street brings together the iconic location of Flinders Street and the vibrant atmosphere of Flinders Lane in a state-of-the-art building with heritage facade.

Benefits and Perks:

  • Be part of a fast-growing company and help establish our GTM presence in the APAC region
  • Flexible vacation policy
  • Hybrid work policy - remote work and work from our new office space in Melbourne both encouraged
  • Flat organization, short decision lines, big impact
  • Challenging and inspirational international work environment
  • Referral bonus plans
  • Fully stocked kitchen
  • Room to advance in a high-growth tech company
  • Competitive compensation
  • Workspace Amenities:
    • Wind down your week  to connect with your team and other members of your community
    • Hub Talks is an ongoing professional development series, offering members and guests free educational sessions on a range of topics 
    • Hub runs regular Wellness Day events to help members create balance, de-stress, learn skills that can help in all aspects of their life, and prioritize their health
    • In-house Cafe
    • Fitness Studio
    • End-of-trip amenities
    • Carbon Neutral Certified
    • Podcasting Studio
    • Photography Studio
    • Parents space
    • Wine Down - Fortnightly
    • Hub Talks
    • Wellness Day

Our Commitment:

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.

#LI-Hybrid

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Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability  are  valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s commitment to Being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.

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