Back to jobs
New

Manager, Social Media & Content

New York

 

Hi, we’re BYOMA 👋

We’re one of the world’s fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands.

We’re on a mission to democratize and demystify beauty by empowering consumers to make smart, informed and educated choices. 

BYOMA was built on four fundamental principles; Efficacy, Accessibility, Education, Engagement, and these inform, inspire and underpin everything we do. We’re committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners.

As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change.

Join us as we build an inclusive community, because let’s face it, barriers aren’t beneficial for anything other than your skin.

 

Role overview:

BYOMA is looking for a creative, culturally connected, and social-first marketer with a passion for content, community, and storytelling.

Reporting to the Director, Consumer Engagement, the Manager, Social Media & Content will lead social media execution, content development, platform growth, and community engagement across BYOMA's social ecosystem. This role will be responsible for bringing the brand to life through engaging, culturally relevant, and platform-native content that drives awareness, engagement, advocacy, and consumer acquisition.

As the day-to-day lead for social media and content, this individual will partner closely across Global, Influencer & Creator, Events & Community, Creative, and Brand Strategy & Go-To-Market teams to ensure content supports broader brand priorities, consumer engagement objectives, and business goals.

The ideal candidate lives and breathes social media, has deep expertise across TikTok and Instagram, understands how creator-led content drives engagement and growth, and has a strong instinct for identifying trends, cultural moments, and opportunities that keep brands relevant and ahead of the conversation.

Department: Marketing
Location: New York City (on site 4 days a week) 
Salary: $115,000 + bonus 

 

Key Responsibilities

Social Media & Content Strategy

  • Execute BYOMA's social media and content strategy in partnership with the Director, Consumer Engagement and Global teams.
  • Define channel-specific objectives, KPIs, and content strategies, continuously optimizing performance based on audience behavior, platform trends, and business priorities.
  • Manage day-to-day social planning, editorial calendars, publishing, and platform execution across BYOMA's social channels.
  • Ensure content supports brand priorities, campaign objectives, retailer moments, launches, and key business initiatives.
  • Partner closely with Global teams to identify content opportunities, shape content direction, and ensure strong market relevance.
  • Maintain a strong understanding of platform best practices, audience behaviors, and emerging trends.
  • Ensure all social activity reflects BYOMA's brand voice, values, and community-first approach.

Content Creation & Development

  • Develop social-first content plans supporting innovation launches, hero campaigns, retailer priorities, community initiatives, and cultural moments.
  • Create, capture, edit, and publish engaging content across social platforms.
  • Develop content briefs, creative concepts, and content recommendations for creators, agency partners, and internal stakeholders.
  • Identify opportunities to maximize content output through creator partnerships, events, community activations, and existing brand assets.
  • Ensure content remains culturally relevant, engaging, and optimized for platform performance.
  • Champion experimentation with new formats, storytelling approaches, and creative concepts.

TikTok Leadership

  • Own TikTok strategy, content planning, publishing, performance, and platform growth.
  • Identify emerging trends, creators, sounds, formats, conversations, and platform behaviors that can accelerate engagement and brand relevance.
  • Develop and execute a test-and-learn approach to content innovation and platform growth.
  • Partner closely with Influencer & Creator teams to integrate creator content and maximize performance.
  • Identify opportunities to leverage social commerce and emerging platform capabilities, including TikTok Shop.
  • Monitor platform performance and continuously optimize content based on insights and learnings.
  • Serve as BYOMA's internal expert on TikTok trends, platform evolution, and social-first content creation.

Community Management

  • Lead day-to-day community engagement across social platforms.
  • Foster meaningful conversations with consumers and strengthen community participation and advocacy.
  • Monitor conversations, sentiment, trends, and consumer feedback to identify opportunities and insights.
  • Partner with Marketing, Commercial, and Global teams to ensure timely and appropriate community responses and escalation of consumer feedback when needed.
  • Surface community insights and emerging themes that can inform future marketing initiatives and brand decisions.

Performance & Analytics

  • Own weekly and monthly social performance reporting across platforms, providing actionable recommendations to improve engagement, growth, content effectiveness, and overall platform performance.
  • Monitor engagement, reach, community growth, content performance, and platform trends.
  • Analyze content effectiveness and provide recommendations for optimization.
  • Translate social insights into actionable recommendations that improve engagement, awareness, and business performance.
  • Support development of KPI reporting and performance recaps across Consumer Engagement initiatives.

Cross-Functional Partnership

  • Partner closely with Influencer & Creator, Events & Community, Creative, HCP, and Brand Strategy & Go-To-Market teams to ensure strong integration across initiatives.
  • Partner closely with Commercial teams to identify opportunities for social amplification across key retail partners and support broader retailer marketing initiatives.
  • Support social amplification of campaigns, launches, retailer activations, creator partnerships, and community programs.
  • Collaborate with Global teams to ensure alignment between global priorities and local opportunities.
  • Act as a key connector between content, creators, community, and consumer engagement initiatives.

Team Leadership

  • Manage and develop the Social & Influencer Coordinator, partnering closely with the Influencer Manager to ensure integrated support across social media, creator partnerships, and content initiatives.
  • Establish clear priorities, goals, and development plans.
  • Foster a collaborative, entrepreneurial, and high-performing team culture.
  • Support development of best practices, tools, and ways of working that improve team effectiveness.
  • Encourage creativity, innovation, and continuous learning across the team.

 

Requirements:

  • 5-7+ years of experience across social media, content creation, community management, creator marketing, and related functions.
  • Beauty, skincare, wellness, lifestyle, or consumer brand experience strongly preferred.
  • Experience managing social media and content programs for high-growth brands.
  • Demonstrated success developing content and platform strategies that drive engagement and growth.
  • Experience working closely with creators, influencers, and social-first content.
  • Experience managing and developing junior talent preferred.

Skills

  • Deep expertise across TikTok, Instagram, and emerging social platforms.
  • Strong understanding of social-first content creation and platform best practices.
  • Experience creating, editing, and publishing content across social channels.
  • Strong understanding of creator-led marketing and digital culture.
  • Understanding of social commerce and TikTok Shop strongly preferred.
  • Excellent copywriting, storytelling, and content development skills.
  • Strong analytical mindset with the ability to translate data into actionable recommendations.
  • Exceptional organizational and project management skills.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple priorities in a fast-paced environment.

Ideal Candidate Profile

  • Lives and breathes social media, digital culture, and emerging trends.
  • Deeply connected to TikTok, creator culture, and evolving consumer behaviors.
  • Understands how culturally relevant content drives awareness, engagement, advocacy, and business impact.
  • Combines creativity with strong commercial instincts.
  • Comfortable operating in entrepreneurial and fast-moving environments.
  • Passionate about creating content, building communities, and helping brands stay relevant in culture.

 

Ready to apply? 
Please click the link below that will bring you to our careers page where you can submit your application & resume (cover letter optional). A member of our team will be in touch soon! 

Equal opportunities for everyone 

BYOMA is an equal opportunity employer. We value a culture of inclusion and diversity within our team. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

If you have a preferred name, please use it to apply. We don't need full or birth names at application stage. 😊

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Byoma’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.