Back to jobs
New

Marketing Assistant, Brand Strategy

New York

 

Hi, we’re BYOMA 👋

We’re one of the world’s fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands.

We’re on a mission to democratize and demystify beauty by empowering consumers to make smart, informed and educated choices. 

BYOMA was built on four fundamental principles; Efficacy, Accessibility, Education, Engagement, and these inform, inspire and underpin everything we do. We’re committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners.

As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change.

Join us as we build an inclusive community, because let’s face it, barriers aren’t beneficial for anything other than your skin.

 

Role overview:

BYOMA is looking for a highly organized, analytical, and proactive marketer with a passion for brand building, consumer insights, and integrated marketing.

Reporting to the Senior Manager, Brand Strategy & Go-To-Market, the Marketing Assistant, Brand Strategy will support the planning, execution, reporting, and operational management of North America marketing initiatives. This role will play a key part in helping drive marketing excellence across campaign planning, business reporting, go-to-market execution, retailer initiatives, and cross-functional project management.

The ideal candidate is highly organized, detail-oriented, and eager to learn, with a passion for brand building and consumer behavior. This role offers broad exposure across brand strategy, go-to-market planning, consumer insights, retailer marketing, and integrated campaign development, making it an ideal opportunity for an early-career marketer to build a strong foundation within a high-growth beauty brand.

Department: Marketing
Location: New York City (on site 4 days a week) 
Salary: $68,000 + bonus 

 

Key Responsibilities

 

Marketing Strategy & Planning

  • Support development of North America marketing plans across innovation launches, hero campaigns, retailer priorities, and key business initiatives.
  • Assist with development and maintenance of the North America marketing calendar.
  • Support cross-functional planning and project management across key marketing initiatives.
  • Help ensure alignment across campaigns, launches, retailer moments, and commercial priorities.

Go-To-Market Support

  • Support execution of go-to-market plans across innovation launches and key business initiatives.
  • Assist with development of launch materials, timelines, trackers, and planning documents.
  • Coordinate cross-functional deliverables and project timelines.
  • Support launch readiness and execution across marketing initiatives.

Reporting, Insights & Analytics

  • Support weekly, monthly, and quarterly business reporting.
  • Assist with KPI tracking, campaign reporting, and performance recaps.
  • Analyze marketing performance, consumer trends, competitive activity, and category insights.
  • Help translate data and insights into actionable recommendations.
  • Maintain reporting dashboards, trackers, and business performance documents.

Commercial & Retail Support

  • Support development of retailer-specific marketing plans and activation materials.
  • Assist with tracking retailer performance, launches, and key commercial initiatives.
  • Monitor category, consumer, and market trends to identify growth opportunities.
  • Support development of presentations and business updates for internal stakeholders.

Budget & Operations

  • Support management of marketing budgets, purchase orders, invoices, and budget tracking tools.
  • Assist with agency onboarding, vendor management, and operational processes.
  • Maintain project trackers, timelines, and planning tools.
  • Support efficient execution across the North America Marketing team.

Cross-Functional Partnership

  • Partner closely with Consumer Engagement, Sales, Global HQ, HCP, Creative, and Commercial teams.
  • Support coordination of integrated marketing initiatives across multiple functions.
  • Help ensure strong communication, alignment, and execution across projects.
  • Contribute to a collaborative, entrepreneurial, and high-performing team culture.

 

Requirements: 

  • Internship experience or up to 2 years of experience in marketing, brand marketing, social media, communications, business, or related fields.
  • Beauty, skincare, wellness, lifestyle, consumer, retail, or agency experience preferred.
  • Experience supporting marketing, brand, consumer engagement, or business initiatives preferred.
  • Recent graduates with relevant internship experience are encouraged to apply.

 

Skills

  • Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms.
  • Passion for creator culture, social media, and digital trends.
  • Experience creating, editing, and publishing social content.
  • Strong organizational skills and attention to detail.
  • Excellent communication and relationship-building skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Curiosity and interest in consumer insights, marketing performance, and business analytics.
  • Proficiency with social content creation, editing, publishing, and reporting tools.

Ideal Candidate Profile

  • Lives and breathes social media, creator culture, and emerging trends.
  • Passionate about content creation, community building, and digital storytelling.
  • Highly organized, proactive, and eager to learn.
  • Comfortable operating in a fast-paced, entrepreneurial environment.
  • Excited to grow a career within Social Media, Influencer Marketing, and Consumer Engagement.
  • Brings a positive attitude, strong work ethic, and a "no task too small" mindset.


Ready to apply? 
Please click the link below that will bring you to our careers page where you can submit your application & resume (cover letter optional). A member of our team will be in touch soon! 

Equal opportunities for everyone 

BYOMA is an equal opportunity employer. We value a culture of inclusion and diversity within our team. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

If you have a preferred name, please use it to apply. We don't need full or birth names at application stage. 😊

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Byoma’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.