Back to jobs

Regional Sales Director - Central

East Coast - United States

Location: Must live in Central United States near a major airport hub
Reports To: Senior Vice President of Customer Support and Sales
Direct Reports: Yes, Neurodiagnostic, Neuromonitoring, and Sleep sales reps within the region (8-12 representatives).

Position Summary

The Regional Sales Director - Central at Cadwell is responsible for leading and managing a team of 8-12 sales representatives within the neurodiagnostic, neuromonitoring, and sleep divisions. This individual will establish and execute strategic sales plans, oversee team sales operations, ensure the team is trained on Cadwell’s product portfolio, and drive team success through mentorship, coaching, and field engagement. This role is one of three regional directors (East, Central, West) covering the US, working collaboratively to drive national sales growth. It requires a dynamic leader who thrives on extensive travel, excels at developing sales representatives, builds strong customer relationships, and drives growth through data-driven sales strategies.

Key Responsibilities

  • Develop and implement strategic sales plans to guide and support the sales team in achieving division sales targets while managing departmental expenses effectively.
  • Lead, mentor, and support a team of approximately 8-12 sales representatives, including hiring, performance evaluations, and talent development, fostering a high-performance culture focused on achieving business objectives.
  • Ensure sales representatives are thoroughly trained in both product knowledge and advanced sales methodologies to enhance performance and customer engagement.
  • Drive sales of capital equipment with deal sizes typically ranging from $20,000 to $1,000,000+, focusing on consultative selling to hospitals, clinics,neurology/sleep centers, and service providers..
  • Maintain daily communication with the sales team through group meetings, collaborative discussions, and individual coaching sessions to ensure alignment and engagement.
  • Conduct frequent field rides and customer visits to provide coaching, support, and real-time sales strategy execution.
  • Analyze market trends, competitive activity, and customer needs to drive sales initiatives and identify growth opportunities.
  • Oversee sales forecasting, pipeline management, and reporting through SalesForce and other sales tools.
  • Represent Cadwell at industry trade shows, conventions, and training courses to strengthen brand presence and customer engagement.
  • Act as the primary liaison between customers and internal teams, ensuring prompt resolution of concerns and maintaining superior customer satisfaction.
  • Collaborate with Central and West directors, marketing, clinical support, and R&D teams to align on national strategies, product launches, and competitive positioning.
  • Ensure team compliance with FDA regulations, HIPAA, and industry standards in all sales activities.
  • Stay up to date with Cadwell’s neurodiagnostic, neuromonitoring, and sleep product lines to provide technical expertise and consultative selling.
  • Provide regular sales performance reports, including weekly, monthly, and quarterly updates to senior leadership.
  • Perform additional duties as required to support business growth and operational needs.

Qualifications & Experience

  • Bachelor's degree in business, sales, marketing, medical/scientific discipline, or equivalent experience.
  • Minimum of 7 years of professional sales experience, ideally in medical devices with experience selling neurodiagnostic equipment.
  • Experience in neurology, sleep diagnostics, or related fields (e.g., EEG, EMG, IONM, PSG) is highly preferred.
  • At least 3-5 years in a sales leadership role, with experience managing remote teams in a field-based environment.
  • Advanced degree (e.g., MBA) or certifications (e.g., in medical sales or leadership) is a plus.
  • Proven track record of successfully leading sales representatives and exceeding revenue goals.
  • Strong ability to analyze market conditions, develop strategic responses, and execute competitive sales plans.
  • Experience with CRM systems, preferably SalesForce, for pipeline management and forecasting.

Skills & Competencies

  • Excellent oral and written communication skills, including the ability to present technical information effectively to diverse audiences.
  • Strong consultative selling abilities with a focus on customer relationship management and long-term engagement.
  • Deep understanding of neurodiagnostic, neuromonitoring, and sleep diagnostic technologies, with the ability to demonstrate products and address clinical objections.
  • Proficiency in data analytics tools (e.g., Excel advanced features or BI software) to interpret sales trends and forecast accurately.
  • Skilled in problem-solving, decision-making, and aligning sales initiatives with company goals and values.
  • Ability to build and maintain relationships at all organizational levels, both internally and externally.
  • Highly proficient in Microsoft Office Suite and CRM tools; experience with Windows OS in a networked environment preferred.

Physical & Travel Requirements

  • Ability to perform general physical activities such as standing, walking, sitting, bending, and lifting up to 50 pounds.
  • Must have a valid driver’s license and active vehicle insurance policy.
  • Must be able to travel extensively (80%+), including overnight stays and international travel as needed.
  • Must live near a major airport for accessibility to travel demands.
  • Willingness to work outside normal business hours as required by business needs.

Join Cadwell and be part of a dynamic team committed to advancing neurodiagnostic and neuromonitoring solutions through innovative sales leadership and exceptional customer support.

 

On Target Earnings of: $235,000 - $250,000 annualized.

 

Cadwell Industries, Inc. is an Equal Opportunity Employer, and as such affirms the right of every person to participate in all aspects of employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position, contact our Human Resources Department at careers@cadwell.com.

Create a Job Alert

Interested in building your career at Cadwell? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Cadwell’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.