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Senior Sales Manager, Kroger

Remote | Cincinnati, OH

What We Do  

  • At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients.  

Who We Are  

  • People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. We are committed to living out our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion.  

Overview of the Role  

  • C.A. BUILD is seeking an experienced and driven CPG sales professional to join its Sales Team. The Senior Sales Manager of Kroger National at BUILD is responsible for leading the sales process for Kroger for a portfolio of innovative and growing brands. From driving new business to leading the key account management processes, the Senior Sales Manager is in charge of developing strategic go to market plans for BUILD clients, selling to Kroger, and leading the execution level steps at all times. In addition, this person has the responsibility of managing broker partners at Kroger to drive new and existing sales through line extensions, trade promotion execution, etc.
  • Fully Remote OR hybrid 2-3 days in office if local to Chicago, IL (within 1 hour distance)
  • Salary range $80,000 - $90,000 based on experience, qualifications and skills
  • Travel Requirements: Up to 25%, travel possibilities would include retailer meetings, industry shows, client meetings and team trainings  
  • At C.A. we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!  

What You’ll Do at C.A. Fortune    

  • Lead strategic planning discussions with BUILD clients in relation to their go to market plans  
  • Provide experience-based insights into the best possible approach to driving sales at both existing and new sales at Kroger   
  • Oversee category review process from brand perspective  
  • Never miss reviews, lead retailer presentations as the head sales representative of the brand, manage broker partners execution throughout  
  • Prospect non-review accounts and drive sales via ad hoc meetings  
  • Develop key buyer relationships (and distributor partner relationships if applicable) with all strategic accounts  
  • Develop strategic trade spend plans by key retailer and partner with BUILD Sales Operations team to incorporate plans on proprietary trade planning tool  
  • Provide key retailer updates on retailer scorecard on a routine basis for all BUILD clients  
  • Drive warehouse velocities through partnership with broker and distributor teams for respective territory  

What You Should Bring to the Table  

  • 5+ years of CPG Industry Experience in Sales, Marketing, or similar functions 
  • Must have experience with Kroger, including buyer relationships and comprehensive knowledge of the submission process
  • Syndicated data comprehension 
  • Office & Outlook proficiency 
  • Experience working with National distributors, National Retailers and managing broker partners 
  • Effective communicator and strong presentation skills for both virtual and in-person meetings 
  • A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines 
  • Extremely organized and detail-oriented 
  • Preferred experience with other key retailers in the Grocery Channel  

Perks  

  • 16 days of PTO  
  • 11 paid company holidays per year  
  • 2 paid volunteer days per year  
  • Bonus Eligible 
  • 3 months fully paid parental leave (regardless of gender)  
  • Medical, dental, and vision  
  • Paid company life insurance  
  • 401k with company match  
  • Summer hours (half day Fridays from Memorial Day thru Labor Day)  
  • Work from home flexibility  

Come As You Are  

C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.  

 

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