[Vietnam] Social Media Marketing Specialist

Originating from Taiwan, Cake has established an international talent community, connecting millions of job seekers and employers worldwide. Cake provides a complete job search toolkit that helps job seekers highlight their professional value and offers diverse international talent matching services, facilitating the global talent network worldwide. Our mission is to create a platform Where Talent Meets Opportunities: Discover People and Unlock Possibilities. We are dedicated to fostering meaningful connections among talent and employers and continually exploring possibilities to help talent grow.

What We Offer

• Generous time off policy and flexible work arrangement
• Continuous learning opportunities through training and sharing for new markets and different industries
• Team spirit environment - we work hard, play hard, and celebrate even harder!

Job Intro:

We’re looking for a creative and results-driven Social Media Marketing Specialist to join our Vietnam Marketing team. If you’re passionate about leveraging local insights to craft engaging content, driving performance through Meta ads, and building strong online communities, we’d love to hear from you.

In this role, you’ll take the lead on social media marketing (with a focus on Facebook and TikTok), manage Meta ad campaigns, and drive UGC strategies. Therefore, skills in video editing, content creation, paid campaign management, and community engagement are required.

Salary:

180,000,000 ~ 240,000,000 VND / year

Responsibilities: 

• Plan and execute content across Facebook and TikTok, with the goal of driving measurable business outcomes.
• Track and analyze performance metrics to optimize content strategy and ensure alignment with KPIs such as app downloads, user signups, and lead generation.
• Plan, execute, and optimize Meta ad campaigns to generate leads and conversions for both B2B and B2C services.
• Launch and manage UGC campaigns to enhance organic reach and engagement, while contributing to broader acquisition or brand awareness goals.
• Collaborate with the Business Development team to ensure social media initiatives support key product and business metrics.

Qualifications: 

• 2+ years of experience in content creation and performance ads management.
• Proven track record in running and optimizing Meta ad campaigns and able to articulate how the campaigns contributed to key performance metrics.
• Strong sense of creativity and visual storytelling.
• Proficient in video editing and visual design tools such as Adobe Premiere, Capcut Pro, Illustrator, Canva Pro, etc.
• Strong language proficiency in both Vietnamese and English. 
• Ability to multitask and thrive in a fast-paced environment.
• Attention to detail and effective time management skills

Bonus Qualifications: 

• Familiarity with the HR and recruitment industry. 
• Experience or strong understanding of UGC strategies to enhance brand reach and organic engagement.

Interview Process: 

1. Online Logical Test
2. Video Interview
3. Online Final Team Interview

We understand that no candidate is perfectly qualified for any job and believe that diversity of background and thought makes for better problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team. What's even more important than your resume is a positive attitude, passion for the work, personal drive for growth, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply even if your experience doesn't align perfectly with what is listed here.