HEAD OF MARKETING (FINTECH)

COMPANY PROFILE: Executive recruitment specialist company - CakeResume is recruiting on behalf of a Leading digital currency payment institution that allows businesses to transact in both traditional and digital currencies without volatility. They are seeking a strategic Head of Marketing to lead their marketing efforts and strengthen their presence in the crypto space.

KEY RESPONSIBILITIES:

• Develop and implement a comprehensive marketing strategy to enhance brand awareness, user acquisition, and market share.
• Oversee and execute marketing initiatives across content marketing, social media, SEM, PR, and influencer marketing.
• Lead and mentor a high-performing marketing team, promoting creativity, data-driven decisions, and continuous improvement.
• Manage relationships with marketing agencies and vendors to ensure optimal campaign performance and ROI.
• Maintain a consistent brand identity across all marketing channels.
• Develop high-quality marketing materials, including website content, blog posts, press releases, and social media content.
• Analyze marketing performance data to identify areas for improvement and optimize campaigns.
• Stay updated on the latest marketing trends and technologies in the crypto industry.
• Represent the company at industry events and conferences to build brand recognition and thought leadership.
• Conduct market research to understand customer needs, competitor landscape, and emerging trends in the crypto ecosystem.

JOB REQUIREMENTS:

• Minimum 10+ years in senior marketing leadership roles with success in scaling brands in B2B or FinTech industries.
• Interest in the cryptocurrency space and its marketing challenges.
• Expertise in developing and executing data-driven marketing strategies across multiple channels.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills with a data-driven approach to marketing decisions.
• Passion for innovation and a drive to push boundaries in the marketing landscape.
• Experience in building and managing high-performing marketing teams in fast-paced environments.
• Proven success in launching and scaling new products or services in the FinTech or blockchain space.
• Understanding cryptocurrency regulations and their impact on marketing activities is a plus.

If this sounds interesting to you or like the next step in your career road map, please contact me – Selena Huynh via email: selena.huynh@cakeresume.com or phone number: (+84) 377 972 778