Senior Growth Marketer

About the team & opportunity 

Calendly is the scheduling automation platform used by millions for eliminating the back-and-forth emails to find the perfect time — and so much more. As a much-loved brand powering meetings for millions every week, Calendly has built a remarkable GTM machine. Our team oversees a hybrid PLG and sales-led motion, and are looking for a Senior Growth Marketer to help build out the machine that generates leads for our Sales team.

In this role you will develop a roadmap of priorities and experiments that are goaled towards generating sales pipeline. This is not a traditional demand generation or ABM role, however. With most of our current demand being inbound, you will lean into areas of opportunity such as product-qualified leads from our PLG user base, very targeted outbound strategies, and optimizing the prospect journey through our website, chat, and lead nurtures – among many more opportunities. You should be a very tech-savvy marketer, able to ideate and build experiences yourself and measure their performance – while also being able to understand and create compelling messaging for your prospects. You will have a perfect balance of autonomy to experiment, innovate, alongside a highly supportive and collaborative team turning your work into revenue.

You will report directly to our VP, Growth, and work very closely with our GTM Operations, Sales & Success, Lifecycle Marketing and many other partners across our GTM organization. 

On a typical day, you could be working on:

• Standing up a highly personalized outbound program targeting leads showing intent through behavior or data signals. Own the program from lead sourcing and enrichment to messaging, sequencing and analytics.
• Conversion rate optimization activities and experiments to reduce friction for form fills and inbound leads through website, email, and chat. Continuously A/B test subject lines, CTAs, timing, personas, and content.
• Creating high-converting landing pages and interactive tools or demos to better capture in-market audiences and book meetings.
• Exploring, building, and testing viral tools or experiences that drive organic acquisition.
• Optimizing a few paid campaigns to re-target qualified audiences and support our expansion activities.
• Ownership of our pipeline generation machine. Review and intimately understand the levers, performance, and workstreams, and be the voice of Marketing in pipeline review meetings – regularly providing a well considered perspective on performance and opportunities.
• Experimenting with new data sources, workflow tools, and AI-first solutions to identifying high intent opportunities, and providing the best possible experience through to meetings booked (and beyond).

What do we need from you?

• At least 5+ years of experience in a similar growth role in B2B Saas.
• Technical marketing skills – you’ve spent enough time in marketing automation tools, CRMs, lifecycle marketing/email platforms, and are familiar with the more recent entrants (Clay et al.)
• Analytical skills – you’re not quite an analyst but able to tell a story with data, and even access, transform and analyze data at a basic level.
• Strong storyteller who can simplify complex concepts into compelling narratives. You are a pro at conveying technical concepts to non-technical audiences. 
• Outstanding written communication skills and love communicating value in a clear, human way. You know how to write for conversion across web, email, and other channels.
• A strong sense of creativity – you’re always dreaming up new plays, messaging/creative, workflows or ways of solving problems, and eager to try anything. 
• You’re a driver. We’re building a new way of doing things. To be successful you’ll build a plan, ensure your partners are onboard, and push to get your work out the door to a point of  impact or learning – fast.
• You bring positive energy, clarity, and drive as a collaborative team player.
• Bonus: Experience in a hybrid PLG/SLG business where you have worked on campaigns for both self-serve and enterprise customers. 
• Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

What’s in it for you? 

Ready to make a serious impact? Millions of people already rely on Calendly’s products, and we’re still in the midst of our growth curve — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at recruiting@calendly.com . 

Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Alabama, Delaware, Hawaii, Idaho, Montana, North Dakota, South Dakota, Nebraska, Iowa, West Virginia, and Rhode Island, you will not be eligible for employment. Note that all individual roles will specify location eligibility.

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The ranges listed below are the expected annual base salary for this role, subject to change.

Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity.

Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Quarterly Corporate Bonus program (or Sales incentive), equity awards, and competitive benefits.

Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows:

• Tier 1: San Francisco, CA, San Jose, CA, New York City, NY
• Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA.
• Tier 3: All other locations not in Tier 1 or Tier 2