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Marketing Specialist

Irving, Texas, United States

JOB TITLE:  Marketing Specialist                                                               

REPORTS TO: Marketing Manager                                                                                           

FLSA STATUS: Full-Time; Exempt

 

SUMMARY

The Marketing Specialist is responsible for executing a wide range of marketing campaigns across various channels, including email, social media, and digital platforms. The Marketing Specialist will collaborate closely with the sales, operations, and leadership teams to develop and optimize strategies that engage both clients and providers. This role requires a detail-oriented, creative thinker with strong project management skills and a deep understanding of B2B and B2C marketing.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Serve as the primary contact for email needs, crafting ad hoc emails and targeted campaigns to support the sales team in nurturing leads.
  • Manage the marketing leads inbox to ensure timely follow-up and report on follow-up efficiency.
  • Produce and distribute a regular newsletter with updates and insights for clients and partners.
  • Collaborate with the Marketing Operations team to align email campaigns with broader strategies.
  • Monitor and analyze marketing campaign performance, using data insights to optimize results.
  • Regularly update campaigns to ensure relevance in content, design, and audience targeting.
  • Assist in collecting and reporting compensation survey data accurately and timely.
  • Develop and execute a social media strategy aligned with Caliber’s brand and objectives, including maintaining a content calendar.
  • Optimize and manage LinkedIn profiles for executives and sales leaders to enhance visibility and engagement.
  • Act as a community manager, monitoring engagement and responding to interactions.
  • Utilize social listening tools to track brand mentions and industry trends, providing insights to inform content strategy.
  • Assist in planning and executing conference activities and webinars, including logistics and promotion.

 

QUALIFICATIONS  

  • High School Diploma or equivalent required; Bachelor’s degree preferred  
  • 3-4 years of marketing experience, preferably in healthcare or staffing.
  • Strong project management and communication skills.
  • Proficient in email marketing platforms, social media tools, and CRM systems.
  • Data-driven with experience in campaign analytics.
  • Ability to work both collaboratively and independently.

 

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