Demand Generation Marketing Manager

Atlanta, GA (Hybrid)
The Position:
CallRail is hiring a Demand Generation Marketing Manager for our SMB verticals. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns.  You will generate inbound free trials that turn into customers while ensuring we leverage best and scalable practices in achieving great results. You will work closely with sales, content, product marketing, web marketing, marketing operations, and your peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads.
 
A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment and is comfortable with high-volume, high-velocity sales processes.  We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision.  The ideal candidate is an ever-curious marketer who embraces the art and the science of demand generation and is driven by results.  
 
 
What You'll Do:
  • Design and execute full-funnel multi-channel marketing programs to generate quality free trials that results in new customers in our SMB verticals
  • Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
  • Build and manage a calendar for demand generation programs
  • Ensure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat
  • Consistently identify and test new channels specific to your target audience 
  • Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results
  • Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans
  • Represent demand generation plans to a wide range of stakeholders, including sales teams and executives
  • Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance
  • Align with overall company branding and awareness strategies

 

 
What You'll Need:
  • Bachelor’s Degree required
  • Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model
  • Experience creating marketing programs to drive demand within any of our key SMB verticals: Real Estate, Home Services, Healthcare, Legal, Auto
  • Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
  • Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
  • Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred) 
  • Excellent writing skills; ability to write and edit marketing copy
  • Strategy, project management, budget management, and financial skills
  • Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization
  • Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns

 

 If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

 

Additional Perks

  • Healthcare (options covered at 100% for employees), Dental & Vision Coverage
  • Competitive HSA with company matching
  • Paid parental leave
  • Flexible vacation policy
  • 401K options with company dollar-for-dollar match
  • Employee stock options available from day one
  • $2,000 annual educational allowance
  • Catered lunch every Tuesday * an in-office perk
  • MARTA transportation or office parking expenses covered
  • Employee charitable donation company match, up to $500 annually
  • Regular company outings and events 
  • Hybrid work options with $500 office stipend to set up your home office
  • Designated bike storage

 

This position is based out of our Atlanta office and will require that you come into the office on Tuesdays and Thursdays. 

 

Learn more: https://www.callrail.com/about/ 

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

 

Create a Job Alert

Interested in building your career at CallRail? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in CallRail’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.