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Lifecycle Marketing Manager

Los Angeles, CA; San Francisco, CA; New York City, NY; Minneapolis, MN

About Calm

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Known for its flagship consumer app—ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries—Calm helps people sleep better, stress less, and live more mindfully through content and tools from experts and beloved celebrity voices. Building on this foundation, Calm has created a broader portfolio including evidence-based solutions like Calm Health, offered through employers, health plans and providers, designed to expand access to mental health and sleep support, boost benefits engagement, and drive positive health outcomes. Today, Calm supports more than 3,500 organizations and reaches over 17 million covered lives through Calm Health. Calm has been recognized as a TIME100 Most Influential Company and one of Fast Company’s Brands That Matter. Learn more at calm.com.

What We Do

We are looking for a marketer who’s passionate about helping solve the global mental health crisis. This position is an individual contributor focused on building and managing the lifecycle marketing and automation for our new healthcare product, Calm Health. An ideal candidate will bring their knowledge in lifecycle marketing to strategize communication journeys, test and optimize creative, and drive operating efficiency to maximize business and human impact.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City or Minneapolis areas. At this time, only candidates in these locations will be considered. 

What You’ll Do

  • Develop Responsive Email Templates: Code and maintain high-quality, responsive email templates using HTML and CSS to ensure optimal performance across various devices and email clients
  • Setup Marketing Campaigns in Iterable: Assist in the setup and maintenance of email and push campaigns, including segmentation creation, QA, scheduling, post-send analysis, etc.
  • Track Campaign Performance: Monitor campaign performance metrics in Looker, Mode, and/or Amplitude, providing actionable insights to improve future campaigns
  • Segmentation and Personalization: Create and manage audience segments based on behavior, demographic, and healthcare data to deliver personalized and relevant email content
  • Project Management: Use project management tools like Jira or Asana to organize and manage multiple campaigns and drip programs across different IPs/Domains
  • A/B Testing and Experimentation: Design and implement A/B tests to optimize email performance and drive continuous improvement through data-driven experimentation
  • Cross-Functional Collaboration: Work closely with product, marketing, customer support, and business development teams to ensure that lifecycle marketing campaigns are integrated and aligned with overall business objectives
  • Retention Strategies: Develop and implement strategies aimed at increasing customer lifetime value through targeted retention campaigns

Who You Are

  • 3+ years of email/automation/lifecycle marketing experience
  • Experience in creating user acquisition and/or engagement communication journeys via multiple channels (email vs. notifications vs. sms)
  • Experience in HTML/CSS/responsive email design
  • Extensive experience operating in ESP (e.g. Iterable, Salesforce)
  • Experience working with data scientists and engineers to figure out API and data requirements
  • Entrepreneurial spirit: willingness to roll up your sleeves and drive new initiatives forward
  • Excellent communication, collaboration, and project management skills
  • Comfortable working on multiple projects at the same time, with attention to detail

Nice to Haves

  • Healthcare member marketing experience
  • Startup experience
  • Experience with Appsflyer, Amplitude, SMS marketing

Minimum Requirements

  • 3+ years of email/automation/lifecycle marketing experience

The base salary ranges below represent the low and high end of Calm’s salary range for this position in various geographic locations. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, experience and other qualifications.

In the United States, Calm has four geographic pay zones. For this position, the base pay ranges for candidates in each zone are:

$106,600 - $148,000

This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

Calm may incorporate artificial intelligence technology to support the application review process, but rest assured that human reviewers are involved in all stages of the hiring process.

Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process, please contact Calm’s Recruiting team at recruitingaccommodations@calm.com. All accommodation requests will be handled confidentially and assessed on a case-by-case basis.

We believe that mental health is health, and every person should be considered in the discussion. That’s why we’re proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.

Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.

Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.

FOR US BASED POSITIONS: Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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Voluntary Self-Identification

Calm is proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state, or local law.

Calm is deeply committed to diversity, equity, and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work and experience a culture that is free of harassment, racism, and discrimination. Calm is also committed to providing reasonable accommodations to qualified individuals with disabilities, including disabled veterans.

Self-identification is an important tool that allows Calm to evaluate and implement strategies to meet our diversity, equity, and inclusion goals. We therefore invite candidates to voluntarily self-identify as to the categories below. Completion of the form is entirely voluntary. You will not be subject to any adverse treatment for refusing to complete this form. Your responses will be used solely in connection with Calm’s diversity, equity, and inclusion efforts and in accordance with applicable laws. Your responses will not be considered in the hiring process or in any hiring decisions. Any information that you do provide will be kept confidential in accordance with applicable laws.

Disability Status - How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

     

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