Go-to-Market (GTM) Marketing Manager

Calvetti Ferguson is a leading CPA and advisory firm that's more than just numbers. We're a team of passionate professionals who are dedicated to empowering businesses and individuals to achieve their financial goals. We believe in fostering a collaborative and supportive environment where you can grow your career, expand your expertise, and make a real impact.

About the Role

The Go to Market Marketing Manager is a key leadership position responsible for driving the firm's growth and revenue through strategic content and digital marketing campaigns. This role is a vital partner to the Chief Marketing Officer (CMO), ensuring that all initiatives align with business objectives.

The ideal candidate is a strategic leader who excels at translating complex service offerings into compelling marketing campaigns that generate qualified leads. This person will also be passionate about mentoring junior team members and building a high-performing team.

Responsibilities

• Strategy & Planning: Develop and execute comprehensive content and digital marketing strategies that support the firm's goals.
• Campaign Management: Lead the end-to-end management of multi-channel marketing campaigns, from ideation and content creation to launch and performance analysis.
• Content Creation: Oversee the creation of high-impact content, including case studies, white papers, blog posts, and website copy, ensuring all content is optimized for lead generation.
• Digital Marketing: Collaborate with the brand & events team and manage the firm's digital presence, including SEO, SEM, and website, to increase brand visibility and drive inbound traffic.
• Performance Measurement: Use data analytics to track key performance indicators (KPIs) and provide regular reports on campaign effectiveness and ROI.
• Leadership & Mentorship: Manage, mentor, and train the Go to Market Coordinator to ensure their professional growth and the successful execution of daily tasks.

Qualifications

• Experience: At least 3-5 years of experience in a digital marketing or content strategy role, with a proven track record of successful campaigns.
• Accounting & Consulting Firm Experience: At least 5 years of experience working at an accounting and/or consulting firm.
• Overall Experience: At least 10 years of professional work experience.
• Skills: Exceptional written and verbal communication skills, strong analytical abilities, and a deep understanding of digital marketing tools and platforms.
• Leadership: Demonstrated experience in managing projects and mentoring junior team members.
• Strategic Mindset: Ability to think strategically and translate business goals into actionable marketing plans.

Please note that Calvetti Ferguson does not provide immigration or work visa sponsorship.

* * * * *

NOTICE TO 3rd PARTY RECRUITERS

Notice to Recruiters and Agencies regarding unsolicited resumes or candidate submissions without prior express written approval. Resumes submitted or candidates referred to any employee of Calvetti Ferguson by any external recruiter or recruitment agency by any means (including but not limited to via Internet, e-mail, fax, U.S. mail, and/or verbal communications) without a properly executed written contract for a specified position by an authorized member of the Talent Acquisition team become the property of Calvetti Ferguson. Calvetti Ferguson will not be responsible for or owe any fees associated with referrals of those candidates and/or for submission of any information, including resumes, associated with individuals.

At Calvetti Ferguson, you'll be part of a dynamic and growing firm that values your contributions and empowers you to reach your full potential. If you're looking for a challenging and rewarding career in accounting and advisory, we invite you to join our team.